| Manufacturer Sales Rep Service |
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If so—let us know about it. We can help you get your products placed in catalogs and sold by other direct marketers!
We have been successful in getting products
tested and placed in these fine catalogs and
Do you want a sales representative to call on buyers at catalog companies and other direct marketing companies? If you do, read on...because the NMOA now offers a great new program for helping get your product placed in catalogs, and maybe even on a television home shopping channel or Infomercial. If your product qualifies, the NMOA product rep program will present your product to catalogs and other direct marketers, handle all telephone calls to buyers and the negotiations needed to create a profitable deal for the sale of your product...all with your final approval. If you have been looking for a sales representative for your product, or have been turned down by other reps, or have hesitated to contract with a rep firm because of the high commissions they demanded, you need to apply to the NMOA product rep program today.
The NMOA product rep service has been created to be a true working
partnership with you— the product supplier, a partnership that could put
your product on the map and also save you thousands of dollars in sales
commissions. How can our commissions be set at only 7% when other rep firms charge a 10%, 15%, or 20% commission? We do it with a special association co-op system. But before I go into details on how this works, I first want to explain why others charge so much, or why maybe your product was turned down by a rep firm, then you can understand how our association program is able to do the same thing for so much less. Most people understand that there are considerable upfront costs involved in marketing a product to resellers, not only hard costs, but also time/labor costs. Every product marketing effort has lead or list costs, postage costs, telephone costs, mailing costs, printing costs, research costs, press release costs, and dozens of hours in phone calls and follow-up calls, contract negotiations and contract writing, and so forth... All these marketing costs have to be made up in sales commissions. That's why product rep firms are very picky about what products they will work with right up front, and then charge upwards of 20% in commissions for sales made. Sometimes a rep will see that a product might sell, but the wholesale price of the product is so low, that it will take forever to earn enough commissions to recoup the investment in marketing the product. So these products get turned down too. Other times the potential market size for a niche product is perceived as too small, limiting the total number of potential products sold. Again, this makes it difficult for the rep to visualize getting their marketing investment back and making a profit. So these products are turned down too. Not so with the NMOA product rep program. The NMOA product rep program is structured to reduce these high commissions and product rejections by sharing some of the upfront marketing costs with, and among, product suppliers, forming a truly cooperative "team" marketing effort. The NMOA product rep program only promotes certain categories of products during specific times of the year. (See the calendar below.) These times fit the buying schedule of catalogs and are most likely to create a sale. This way, a cooperative effort can be coordinated to the benefit of all, and more products can qualify to be represented, products that would not otherwise have been able to get representation. This does not mean that we can, or will, accept just any product into our program; your product still needs to meet with our opinion of perceived salability and value for the price. We will not risk our relationship or credibility with catalog buyers by showing them products that we don't truly feel match the marketplace and offer a good reseller opportunity. Your co-op investment to participate in the in the NMOA product rep program, if we approve you, is a one-time co-op marketing contribution of $495.00.
How the program works
Note: If your product falls under more than one catalog category, i.e. it could be sold by different types of catalogs, and if you want to expand your marketing efforts to also include those catalogs, there is an additional co-op marketing fee of $225.00 per extra catalog segment. For instance, if you have an auto related product, but it could also be sold by boating catalogs, there would be the additional charge for marketing to the boating catalogs. Steps you take to get going today:
Steps we then take:
Not quite ready?
If you have any questions regarding the product rep service, please contact Don at info@dondebelak.com
Catalog Mailing Schedule
January
February
March
April
May
June
July
August
September
October
November Who runs the NMOA product rep program? After years of seeking the right people to manage a product rep program like this, the National Mail Order Association (NMOA) has now formed an alliance with the widely respected Don Debelak of DSD Marketing. By using NMOA's relationships with thousands of different mail order companies and Don Debelak's expertise in inventions and product introductions, the NMOA has established the ultimate team to represent your product to major catalogs all across the country. About Don Debelak Don Debelak has two decades of experience providing new product introduction assistance to over 70 new businesses as a consultant and as a marketing manager for small companies. Don's latest success story came when he introduced a product from a Danish inventor into North America, and within two years Don was able to generate over $2 million in sales for him. Don has also sold products of his own to catalogs like Taylor Gifts and Harriet Carter and he has worked with inventors who have sold products to dozens of catalogs. In addition to his own experience, since 1998 Don has interviewed over 80 new product entrepreneurs for his monthly columns for Business Start-Ups and Entrepreneur magazines, seeking out the best tactics used to introduce products. Many products had found success by using catalogs as a starting point in their sales efforts, allowing them to dramatically expand sales later on. Debelak became convinced that catalogs provide a perfect low risk opportunity for launching new products. Debelak has established himself as a leader in emerging business with columns in Entrepreneur magazine, published books, by being interviewed on national radio shows and Internet shows and has been featured in leading newspapers including the Wall Street Journal and the Washington Post. He has built on this reputation as a speaker at several inventor oriented trade shows and as a speaker at inventor club meetings. Don Debelak's Books The Risk-free Entrepreneur: The Idea Person's Guide to Building a Business With Other People's Money by Don Debelak (Adams Media, May 30, 2006). Targeted at readers with great ideas (not necessarily just products) who don't have enough money to introduce the idea on their own. Success can still come for entrepreneurs who learn how to tap into the resources of other companies. Bringing Your Product to Market: Fast-Track Approaches to Cashing in on Your Great Idea, 2nd edition by Don Debelak (John Wiley, June 17, 2005). One of the top selling invention books, targets how to use outsourcing and partnerships to fast track your invention to success. Entrepreneur Magazine Bringing Your Product to Market (Wiley & Sons, NY 1997). Targeted at independent inventors looking to either start their own company or license their product to a larger firm. Think Big - Nine Ways to Make Millions from Your New Product Ideas (Entrepreneur Press, Irvine, CA, 2001). Targeted at independent inventors and new product entrepreneurs looking for innovative ways to introduce their product ideas. How to Bring a Product to Market for Less than $5,000 (John Wiley and Sons, NY, 1992). Targeted at inventors with limited resources. Deals with how to conduct market research, how to create a product without spending a fortune and how to raise the money you do need. Perfect Phrases for Business Proposals and Business Plans (Perfect Phrases) by Don Debelak (McGraw Hill, September 19, 2005). Targeted at entrepreneurs looking for the right phrases to capture the essence of their business and capture the attention of investors and bankers. Successful Business Models: Surefire Ways to Build a Profitable Business (Entrepreneur Press, Irvine, CA, 2003). Targeted at small and new businesses creating or evolving their business concept. Deals with business models and financing a new business. Marketing Magic — Innovative and Proven Ideas for Finding Customers, Making Sales and Growing Your Business (Adams Media, Holbrook, MA, 1994). Targeted at small and new business looking to add punch to their marketing plans on a low budget. Streetwise Marketing Plan — Develop a Comprehensive Sales and Marketing Plan for Your Business, Service or Product (Adams Media, Holbrook MA, 2000). Targeted at new marketers and small businesses. Provides a step-by-step guide to building an effective marketing plan. Infiltration Marketing — Achieve Astounding Sales Increases on a Very Low Budget by Entering Your Customer's World (Adams Media, Holbrook, MA, 2000). Details many of the new techniques being used today to overcome the high expense and low effectiveness of advertising and direct mail. Total Marketing — Capturing Customers with Marketing Plans that Work (Dow Jones Irwin, Homewood, IL 1989). Targeted at small and mid-size business owners and marketers trying to create excitement in their business. |