|National Mail Order Association
Return to Press Room
FOR IMMEDIATE RELEASE
Public Relations and
Publicity PRimer: a
virtual life jacket for businesses ready to test the PR waters
The Public Relations PRimer provides a thorough overview of what entrepreneurs shouldand shouldn’t doto generate publicity for their businesses. The e-book is segmented into specific areas such as print, online, and broadcast PR, to make the content easy to grasp for busy business owners.
“Public relations is a cost-effective way to reach thousands of people with a message carefully crafted to promote one’s business,” says John Schulte, Association chairman. “While many people are savvy when it comes to running their business, they are less than savvy when it comes to public relations.
“PR isn’t rocket science,” says Schulte. “It is, however, a crucial part of the business marketing mix. And business people who fail to realize this will see their companies fall to the wayside as their competitors gain market share through well-managed public relations.”
The Public Relations PRimer includes:
The Public Relations PRimer was compiled by a 25-year veteran of the communications field. With a journalism degree under her belt, this industry expert shares insights from both sides of the PR spectrum. She has worked for a major metropolitan daily newspaper, a weekly community newspaper, advertising/PR agencies, written for regional and national magazines, served as PR director for a seven-county area, and held numerous volunteer publicity positions. What’s more, she holds professional accreditation from both the Public Relations Society of America and the International Association of Business Communicators.
“The bottom line,” says Schulte, “is that businesses must include PR goals in their overall marketing plans. Our e-book is simply a resource to guide businesses toward those goals.”
The e-book, priced at $49.95, is available for purchase online at: www.nmoa.org/catalog/publicity.
About The National Mail Order Association (NMOA)
For more information contact:
National Mail Order