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FOR IMMEDIATE RELEASE
Bad Economy Spurs Home
MINNEAPOLIS, MN, December 19, 2008Starting a home based business has always been popular in America, and thousands of people do so each year to supplement their income and to escape the rat race of working for someone else.
According to a study prepared for the Small Business Administration (SBA),
53 percent of small businesses in the U.S. are "home based" businesses. And
the number of new home businesses is on the rise; according to a report
issued by the U.S. Census Bureau, the number of businesses with one or more
owners but no paid employees grew nationwide from 17.0 million in 2001 to
more than 17.6 million in 2002, a growth rate of 3.9 percent.
Mail order, now commonly referred to as direct marketing, is a trillion-dollar way of conducting business, generating approximately $2.025 trillion in incremental sales in 2007 according to the latest Direct Marketing Association (DMA) report. While sales at brick and mortar stores are declining, and stores are closing, direct marketers are leveraging their advantages for success, especially with on-line sales.
"Mail order is a fantastic way to start a business from home," says Schulte, that's why the NMOA has just updated our book on starting and building a home business from scratch using direct marketing and mail order tactics, titled Direct Marketing Toolkit. "Some of the greatest companies in America are mail order companies that have been started by entrepreneurs at home. And with the advent of the Internet, mail order has been launched into the twenty-first century."
Direct Marketing Toolkit is a comprehensive resource for people needing to get a jump-start on starting a business from home so they can start bringing in extra income right away with fewer mistakes.
Readers of Direct Marketing Toolkit will find easy-to-understand instructions for avoiding scams, determining what to sell, finding wholesale sources, developing new product concepts, selling on the Web, and how to do it all on a shoestring budget.
Detailed information on Direct Marketing Toolkit, the Table of Contents, and ordering information can be found at http://www.nmoa.org/DirectMarketingToolkit.
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