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FOR IMMEDIATE RELEASE
Pets are big business, and this online guide helps pet-related companies collar the market
MINNEAPOLIS, MN, APRIL 25, 2005 – According to a recently released study of pet owners by BizRate Research, the majority of women prefer their pets to their partners. For companies selling pet-related products and services, this underscores the importance of marketing to pet ownersparticularly women who own pets. The Pet Market Advertising Guide, by the National Mail Order Association, is a comprehensive resource for businesses catering to the pet industry.
The study further indicates that women spend about $50-$100 per month on their pets. In the past decade, the pet industry has doubled in size to $34 billion per year in revenue, according to the American Pet Product Manufacturing Association. In addition, 62 percent of Americans own a household pet.
Those statistics and more are also revealed in the Pet Market Advertising Guide. Holiday- and birthday-related pet spending are two fascinating areas covered in the guide.
“There’s a huge opportunity for pet-related products and services,” said John Schulte, Association chairman. “And the NMOA Pet Market Advertising Guide can help these businesses target their marketing and advertising dollars to reach those consumers. If businesses don’t know where to reach these niche audiences, they could be barking up the wrong tree, so to speak, and wasting valuable advertising dollars.”
This 200-plus-page guide, in PDF format, offers:
The Guide, priced
at $199, is available for purchase and download online at:
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