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National Mail Order Association

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National Mail Order Association (NMOA)
2807 Polk Street NE, Minneapolis, MN 55418
John Schulte

National Mail Order Association (NMOA) Launches New Small Business Group in California.

MINNEAPOLIS, March 15, 2011 – In an expanding effort to inform and educate small businesses and entrepreneurs in the art and science of making money using direct marketing and internet selling tactics --- A new small business group has been formed in California by the National Mail Order Association. Ruben S. Gonzalez of Dot Fulfillment Services has been appointed director for the group in the Orange County area.

This new group will enable small businesses and entrepreneurs to institute best practices in mail order and online marketing.

“To be successful in today’s world, the small business owner and entrepreneur must become knowledgeable in the entire process of mail order selling and with the wide variety of direct marketing mediums, disciplines, and tactics available,” said John Schulte, president of the NMOA. “They must mingle with people that know the direct marketing and mail order business well.”

The new California group plans on holding networking events, but more importantly the focus will be on sharing practical instruction in the art and science of making money and business building using Internet and direct marketing tactics.

This instruction will focus on selling on the Internet, using mail order catalogs and direct mail, selling on TV, and using direct response advertisements in magazines and newspapers. Other vital topics will cover the back end processes like order taking and payment processing, and the final picking/packing and shipping (fulfillment) of the purchase.

“There is no cost to join the new group,” says Schulte. “We are using the Social Media tool Facebook to attract and organize the group members. Online is a perfect tool for reaching out and finding common interests with others.” The Group URL is:

NMOA’s main headquarters will provide news and resources to all members of this new group, including access to the extensive online knowledge base of direct marketing related information.

Local outings and training events will be managed by Ruben Gonzalez and his team from Dot Fulfillment. Their company plays a key role in the online and direct marketing business world and has a history of promoting education in direct marketing; they are also widely connected in the California direct marketing arena.

About The National Mail Order Association (NMOA)
The National Mail Order Association, (NMOA) is a 39 year old professional organization that provides information, education and business contacts to small to midsize businesses and entrepreneurs that employ mail order and direct marketing tactics for selling goods and services. 

About Dot Fulfillment Company
Dot Fulfillment is part of a $30 million company offering printing, mailing, fulfillment and distribution with an emphasis on electronic web based solutions, and high quality lithographic services in 3 major west coast markets. They serve more than 100 customers through 180,000 square feet of business space. 

In 2010, marketers – commercial and nonprofit – spent $153.3 billion on direct marketing, which accounted for 54.2% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.798 trillion in incremental sales. In 2010, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2010, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.8 million US jobs. Source: Direct Marketing Association (DMA)

For more information contact:
John D. Schulte
National Mail Order Association (
Direct dial: 612-788-1673

Press Room

National Mail Order Association, LLC
2807 Polk St. NE Minneapolis MN 55418-2954 USA
Tel: 612-788-1673
Office Hours: Monday-Friday, 9:00am to 5:00pm Central Time

General Information:
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