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National Mail Order Association

Announcing the 4th biennial 2003-2004

NMOA Made in America Contest
Return to Press Room


John Schulte
National Mail Order Association (NMOA)

Made In America Hot Product Contest Launched

National Mail Order Association competition searches for unique, interesting products

MINNEAPOLIS, MN, October 1, 2003 --
Seventy-three inventors, artisans/craftspeople, or manufacturers will “hit the marketing jackpot” if their products are entered and chosen by the National Mail Order Association ( as winners of its Made in America Hot Product Contest.”

The Made In America contest is a competition created to help American manufacturers, artisans/craftspeople, and inventors get exposure for their products with the possibility of having those products sold through a variety of mail order type marketers. This includes general mail order operators, catalogers, infomercial and home shopping producers, Web merchants, and direct mailers.

The contest helps buyers from these mail order marketers find new and interesting products for their companies to sell. New products are the lifeblood of the mail order industry. There is always a need for good new products, and buyers are constantly on the lookout for them. Many mail order marketers have a keen interest in American made products, and are much easier to deal with than major retailers.

While bricks and mortar retailers want proven sellers and tough terms, mail order type marketers are actually looking for new and unavailable products, or products with limited distribution. They are much more ready to test out new products because that’s how they thrive, finding and selling products that are not yet readily available in stores, or are perceived to be hard to find. To them, product is KING!

Mail order marketing is the fastest growing sector in the retail industry, well exceeding the growth rate of general bricks and mortar retail. Mail order driven sales in the United States are estimated to reach $2.17 trillion in 2003. In the last twelve months two-thirds of all consumers purchased products through catalogs.

All inventors, manufacturers, artisans/craftspeople are invited to participate. Products can be of any type, with awards and prizes in 19 different product categories; Apparel, Automotive, Business Supplies, Consumer Electronics & Scientific, Crafts, Jewelry, Gifts, Educational, Food & Beverage, Hardware & Tools, Health & Fitness, Holiday/Seasonal/Special Occasion, Home Furnishings & Housewares, Lawn & Garden, Personal Care & Cosmetics, Pets, Sports & Leisure, Toys/Games/Children’s Products, and Miscellaneous. There will also be 50 “Best of State” winners, and four from the U.S. territories: American Samoa, Guam, Puerto Rico, and U.S. Virgin Islands.

"You never know where those next hot selling products will come from, but we’re out to find them,” says John Schulte, NMOA President. “Some of the greatest products are invented and made here in the USA, but many of these innovative companies are smaller and have a hard time getting their products noticed. This is especially true for rural manufacturers and craftspeople in greater America, many of whom have a limited tourist season for selling their wares. This contest helps them get discovered by mail order marketers. It can open up a whole new world for them and for their local economy as well.”

Prospective contestants may get an entry form from the National Mail Order Association Web site at, or by sending a self-addressed, stamped envelope to NMOA headquarters, 2807 Polk Street NE, Minneapolis, MN 55418.

Contestants are encouraged to enter early to make the next buying season. Entries must be submitted no later than December 31, 2003. Winners will be announced early 2004.

About The National Mail Order Association (NMOA)
Headquartered in Minneapolis, the NMOA ( is a membership-supported organization founded in 1972 to help small to midsize businesses and entrepreneurs involved in mail order marketing. The NMOA provides education, information, and business contacts worldwide.

Made in America Contest Page
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National Mail Order Association, LLC
2807 Polk St. NE Minneapolis MN 55418-2954 USA
Tel: 612-788-1673    Fax: 612-788-1147

Product Marketing/Development: 612-788-4197
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This page was updated on October 12, 2003