National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
July 22, 2014
F e a t u
r e d P r o d u c t
Wholesale Only: This product is
available only to resellers
Potato/Vegetable Cooking Pouch for
Microwave Cooking Pouch - Taterbaker
Microwave Potato Baker - Taterbaker
The TATERBAKER™ is a microwavable cloth
pouch for cooking all varieties of potatoes
and a large assortment of vegetables such as
corn on the cob, cauliflower, artichoke,
broccoli, carrots, baked apple, winter
squash, yams plus many more. It may also be
utilized to warm bread and pastries.
The microwave is made to cook from the
inside to the outside of food. This drives
the moisture out of food while cooking.
Using the TATERBAKER allows moisture to
remain in the pouch. This keeps a moisture
balance for food to remain moist and also
retains the nutrients, natural flavor and
texture of food being cooked.
People are excited about cooking with the
TATERBAKER pouch because it is a quality
product, which makes it a top seller. We
also use organic dye in the inner lining so
the pouch is food safe. Being designed for a
microwave it saves time and energy over the
use of an oven. Easy to understand, the
whole family can join in the fun of cooking.
It is also great for the environment since
the TATERBAKER cloth pouch is reusable and
machine washable, which means many uses for
a low cost.
As most homes have microwaves, the
TATERBAKER Cooking Pouch can be sold into
every home. Comparing our pouch with others,
see why ours is a top seller. People like
the convenient 9" x 13" size potato shape
pouch which one person or a family of four
can use. Sholt Products takes the guesswork
out of cooking with the TATERBAKER for the
consumer by providing instructions for use
and a Cooking Time Guide which lists 17
kitchen tested foods detailing serving size,
cooking times and microwave wattage.
The fabric we use does not have the
phosphates that regular fabric has.
Therefore, the TATERBAKER inner liner is
P u b l i
c a t i o n o f t h e
W e e k
Response Rate Trends Report
Data to Benchmark Your Marketing Campaign.
Knowing what performance to expect from your
campaigns has never been harder – or more
This eighth edition of DMA's Response Rate
Report provides success metrics for direct mail,
email, paid search, online display advertising,
and telephone marketing. For the first time, the
report contains transactional data on email
(courtesy of Epsilon) and online display
advertising (courtesy of Bizo), which provides
richer industry-level data than was possible
As always, the Response Rate Report is a great
way to see trends in marketing and gauge your
firm's marketing performance.
S p e c i a l
A n n o u n c e m e n t
Taking the "Blah"
Out of Blogging: How to Build a Company Blog
That Isn't Boring
Webinar, August 6th, 2014
Blogs have graduated from "nice to have" to
"must haves" for marketers. But is blogging a
good fit for your business? What will you blog
about? How often? How can you incorporate guest
blogs and internal bloggers without losing
quality control? Most importantly, how can you
avoid creating another boring company blog? This
webinar will cover the pros and cons of
marketing blogs, as well as strategic best
practices for keeping your blog not only
up-and-running, but producing engagement and ROI.
F e a t u r e
d A r t i c l e
Never Drop Your Prices Again! How to Stop
Selling on Price
By Marc Wayshak
I was recently at Lord & Taylor with a close friend of mine when she held up
two pairs of high-heeled shoes. Both pairs were black, appeared similar and
looked pretty to me. "What do you think each pair of shoes costs?" she
"Well, this is a nice place, so I'm guessing that they both cost about
$150," I replied.
She smiled at me as if she were watching a puppy hopelessly barking at the
moon. "Actually this pair," she said, holding up the shoes in her left hand,
"I was close!" I said defensively.
But then she continued. "Now this pair," she said, holding up the shoes in
her right hand, "costs $650."
"What?!?!? But they look so similar!" I exclaimed in surprise.
read full article
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