National Mail Order Association
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NMOA Network Newsletter for
July 22, 2014

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F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers TATERBAKER

Potato/Vegetable Cooking Pouch for Microwaves

Microwave Cooking Pouch - Taterbaker
Microwave Potato Baker - Taterbaker

The TATERBAKER™ is a microwavable cloth pouch for cooking all varieties of potatoes and a large assortment of vegetables such as corn on the cob, cauliflower, artichoke, broccoli, carrots, baked apple, winter squash, yams plus many more. It may also be utilized to warm bread and pastries.

The microwave is made to cook from the inside to the outside of food. This drives the moisture out of food while cooking. Using the TATERBAKER allows moisture to remain in the pouch. This keeps a moisture balance for food to remain moist and also retains the nutrients, natural flavor and texture of food being cooked.

People are excited about cooking with the TATERBAKER pouch because it is a quality product, which makes it a top seller. We also use organic dye in the inner lining so the pouch is food safe. Being designed for a microwave it saves time and energy over the use of an oven. Easy to understand, the whole family can join in the fun of cooking. It is also great for the environment since the TATERBAKER cloth pouch is reusable and machine washable, which means many uses for a low cost.

As most homes have microwaves, the TATERBAKER Cooking Pouch can be sold into every home. Comparing our pouch with others, see why ours is a top seller. People like the convenient 9" x 13" size potato shape pouch which one person or a family of four can use. Sholt Products takes the guesswork out of cooking with the TATERBAKER for the consumer by providing instructions for use and a Cooking Time Guide which lists 17 kitchen tested foods detailing serving size, cooking times and microwave wattage.

The fabric we use does not have the phosphates that regular fabric has. Therefore, the TATERBAKER inner liner is food safe.

more information 

P u b l i c a t i o n   o f   t h e   W e e k

Response Rate Trends Report

Data to Benchmark Your Marketing Campaign. Knowing what performance to expect from your campaigns has never been harder – or more important.

This eighth edition of DMA's Response Rate Report provides success metrics for direct mail, email, paid search, online display advertising, and telephone marketing. For the first time, the report contains transactional data on email (courtesy of Epsilon) and online display advertising (courtesy of Bizo), which provides richer industry-level data than was possible before.

As always, the Response Rate Report is a great way to see trends in marketing and gauge your firm's marketing performance. more information

S p e c i a l   A n n o u n c e m e n t

Taking the "Blah" Out of Blogging: How to Build a Company Blog That Isn't Boring
Webinar, August 6th, 2014

Blogs have graduated from "nice to have" to "must haves" for marketers. But is blogging a good fit for your business? What will you blog about? How often? How can you incorporate guest blogs and internal bloggers without losing quality control? Most importantly, how can you avoid creating another boring company blog? This webinar will cover the pros and cons of marketing blogs, as well as strategic best practices for keeping your blog not only up-and-running, but producing engagement and ROI. more information

F e a t u r e d   A r t i c l e

Never Drop Your Prices Again! How to Stop Selling on Price
By Marc Wayshak

I was recently at Lord & Taylor with a close friend of mine when she held up two pairs of high-heeled shoes. Both pairs were black, appeared similar and looked pretty to me. "What do you think each pair of shoes costs?" she asked.

"Well, this is a nice place, so I'm guessing that they both cost about $150," I replied.

She smiled at me as if she were watching a puppy hopelessly barking at the moon. "Actually this pair," she said, holding up the shoes in her left hand, "costs $110."
"I was close!" I said defensively.

But then she continued. "Now this pair," she said, holding up the shoes in her right hand, "costs $650."

"What?!?!? But they look so similar!" I exclaimed in surprise. read full article

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