National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
April 1, 2014

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers Billow

It's a Blanket... It's a Pillow...It's the Travel Billow

Your cozy and comfortable Travel Billow is unlike any other travel product! It is two favorite items compacted into one easy-to-carry companion.

The best travel companion!

Remove the 50" x 66" fleece blanket from the neck pillowcase and you have your own warm and sanitary cover. The foot pockets at the bottom of the blanket will keep your feet cozy while holding the blanket in place.

The neck pillow is a soft and clean support system making those long trips less stressful; use the neck pillow with the blanket rolled inside or remove the blanket and opt for the built-in inflatable bladder. more information

P u b l i c a t i o n   o f   t h e   W e e k

Statistical Fact Book

Hone your strategy, plan campaigns, justify the budget, and produce winning results. Revised, expanded, and only getting better! Your definitive source for direct marketing data.

The direct marketing Statistical Fact Book, now in its 35th year of publication, is the "Definitive Source for Direct Marketing Benchmarks" and continues to adapt with the ever-changing business landscape, replacing and updating information as necessary.

Get answers to your most pressing questions in this powerful collection of the most frequently requested data, statistics, benchmarks, projections, and analysis in one easy-to-read resource.

Whether you are looking for basic benchmark information or hoping to find more detailed data, this report gives you the information you need. This year, dozens of new charts were added on 'new media' to augment the updated information on traditional channels. more information

S p e c i a l   A n n o u n c e m e n t

Developing a Customer Win-Back Strategy
Live Webinar, September 12, 2014

Loyal customers are the most profitable, and technology has now made it easier than ever for marketers to identify and target at risk and lost customers with programs aimed at bringing them back. This live webinar will explain the how-to's of developing a win-back program and include real-life examples. We will help you understand why win-back strategies are important, how to work across multiple teams to implement, and outline the steps one company took to develop a three-phased win-back program, including tips and lessons learned. more information

F e a t u r e d   A r t i c l e

Employees: A New Sales and Marketing Channel
By Dick Beedon, CEO of Amplifinity

More and more companies are starting to implement strategies and systems to leverage customers, employees and 3rd party influencers to become sales and marketing channels. And they are doing it with great success. In this blog I will touch on:

1. Why employees make a good sales and marketing channel
2. What employees can do to drive sales and marketing productivity
3. The benefits of activating and automating employees to become brand advocates
4. Why now? read full article

P r o d u c t s

Novelty Home Protection
Other Styles and Custom
Made Signs Available
Locking Plug Adapter
Keeps the Vacuum Cleaner
Plugged In While In Use
The World's Easiest
Back Relief Device

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

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