National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
February 18, 2014

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

A revolutionary fastening system.

This new system takes the place of bungee cords, ropes and cargo nets...and improves on them.

The LoopRope is fully adjustable, safer than traditional bungee cords and it never tangles. The uses for LoopRope technology are truly endless! Fishing, camping, hunting, work, hiking, transporting in your truck or name it!  more information 

P u b l i c a t i o n   o f   t h e   W e e k

Major Mailers & What They Mail

The Online Database of Major Mailers is your insider's guide to the companies spending over $50 billion in direct mail efforts. If you are a supplier of direct mail or email services, Major Mailers will be your path to new business and success.

Claim your share today! Key information includes:
• More than 4,000 profiles of direct marketing companies that use direct mail and email
• Full contact information including address, phone, fax, website, email address, etc.
• Thousands of key contacts - your qualified leads!
• 29,000+ mailings described by category, format, marketing technique
• 200+ categories of mail, including financial services, insurance, publishing, fundraising, travel, telecommunications and more!
• Scanned images of direct mail packages
• Mailers who use 4-color printing or variable data printing (VDP)
• Special Section: Geographical Index
• Special Section: Format Index
• Special Section: Alphabetical Executive Contact Index  more information

S p e c i a l   A n n o u n c e m e n t

Database of Mail Order Catalogs by MediaFinder

Do you have something to sell to mail order catalogs and need a mailing list of catalogs? Now you can get a list of just the catalogs you want by using the new MediaFinder catalog search tool.

You can search for consumer or business-to-business catalogs, as well as by subject, by state, by country, or any combination, and download the list right to your computer.
Click here to see how easy it is to search for the catalogs you want to market to today.

F e a t u r e d   A r t i c l e

What Leadership Is NOT: 3 Leadership Myths to Avoid
By Erick Lauber, Ph.D.

Bradley was failing, and failing badly. Not only did the members of his team avoid him in the lunchroom and never stop by to say "good morning," they had begun taping a target to his back every day and everyone had signed up for archery lessons. Bradley's leadership style just wasn't working.

Unfortunately, Bradley's core problem was that he suffered from several leadership myths he'd picked up from pop culture. Like many of us, he didn't have any formal training in leadership so his beliefs came mostly from watching movies. Leadership to Bradley was square-jawed men taking on insurmountable odds, rallying the troops with award-winning speeches, and humbly waiting for passionate kisses from pretty co-stars. Bradley thought he was prepared to be a great leader because though he didn't have a square jaw and no one had tried to kiss him in years, he had been practicing his motivational speeches in the mirror. He had worked up his volume to "passing car with the bass too loud" level, and he could spew out all of the latest leadership buzzwords without spitting too much. But somehow it just wasn't working. read full article

P r o d u c t s

Fuel Saver
Gasoline Independence with
Gasoline Technology System
Fish and Animal Attractants
Granular Scent Communication Products
for Fishing and Hunting

Handwash Reminder
Helping Prevent the Spread of
Viruses, Germs and Bacteria

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

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