National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
October 29, 2013
F e a t u
r e d P r o d u c t
Wholesale Only: This product is
available only to resellers
Downspout and Gutter Screen
The Wedge is the only "self-cleaning"
rain gutter filter in the industry and the
most effective way to keep rain gutter
downspouts clear of leaves and debris. This
product keeps your downspouts clear!
The Wedge's revolutionary new
patented "flow thru" design allows water to
flow thru top, bottom, both sides and back,
increasing drainage by 2000% over
conventional rain gutter drain filters! The
top sloped grid prevents messy clogging by
forcing leaves and debris to float up and
away from the drain spout opening, thus
allowing more water to flow thru unhindered.
It works GREAT!
P u b l i
c a t i o n o f t h e
W e e k
Response Rate Trends Report
Data to Benchmark Your Marketing Campaign.
Knowing what performance to expect from your
campaigns has never been harder – or more
This eighth edition of DMA's Response Rate
Report provides success metrics for direct mail,
email, paid search, online display advertising,
and telephone marketing. For the first time, the
report contains transactional data on email
(courtesy of Epsilon) and online display
advertising (courtesy of Bizo), which provides
richer industry-level data than was possible
As always, the Response Rate Report is a great
way to see trends in marketing and gauge your
firm's marketing performance.
S p e c i a l
A n n o u n c e m e n t
Worksheets in Microsoft Excel
Webinar - December 11, 2013
How do you know your workbooks are accurate?
This question is of utmost importance.
It is critical that we prepare workbooks that
are internally consistent, with numbers that tie
out and data that flows properly throughout.
When we prepare workbooks, this is our
responsibility, and a dedicated error check
sheet is critical. Building a solid error check
worksheet requires several Excel features and
functions, including Boolean values, comparison
formulas, the logical AND function, and
When we don't prepare the workbook, but need to
review it, there are several Excel features and
functions that can assist. For example, formula
auditing, trace precedents, formula evaluation,
view formulas, and the function wizard.
F e a t u r e
d A r t i c l e
To Drive Performance, Manage the Whole Employee
By Marty Martin Psy.D.
The term "human resources management" is essential in business. But have you
noticed that the majority of the literature about the topic focuses on the
"resources" and the "management" aspects but barely addresses the "human"
element? As a result, most managers see their employees as resources to be
managed, and not as a whole person that can contribute so much more.
Managing the whole person means acknowledging
that everyone is multi-dimensional and has
numerous roles to balance in life—all of which
affect job performance. However, this goes much
deeper than simply work-life balance. It's about
recognizing all aspects of an employee to ensure
a work-life "fit" that benefits the company and
each individual. In fact, when you focus on the
whole person rather than just on an employee's
work performance, you build more meaningful
connections with employees, which results in
greater loyalty and productivity. Following are
some suggestions for better managing the whole
read full article
P r o d u c
That Spins, Drains, and Stores
PVC Material with Magnetic Strips
Tag Along Teddy
Removable Plush Doll