National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
September 25, 2013

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

A revolutionary fastening system.

This new system takes the place of bungee cords, ropes and cargo nets...and improves on them.

The LoopRope is fully adjustable, safer than traditional bungee cords and it never tangles. The uses for LoopRope technology are truly endless! Fishing, camping, hunting, work, hiking, transporting in your truck or name it!

more information

P u b l i c a t i o n   o f   t h e   W e e k

The Power of Direct Marketing                                                                     

In these challenging economic times, get access to powerful statistical evidence to fortify your decisions and justify your expenditures!

The 2011-2012 edition of The Power of Direct Marketing provides top-line comprehensive analyses and forecasts from the DMA/Global Insight economic model on the impact of direct marketing across all industries and sectors of the economy.

Be sure to check out the Direct Marketing Advertising Expenditures by Industry and Direct Marketing Driven Sales by Industry chapters. New charts contain detailed breakdowns for both DM advertising spending and sales by Media/Channel and Intended Purpose of Offer.

Data is broken down by channel, industry, and business model. more information

S p e c i a l   A n n o u n c e m e n t

Using Pinterest to Connect with Your Customers, Get More Traffic and Make More Sales
Live Webinar, October 17, 2013

Are you looking for a new way to connect with your customers, drive traffic to your website and make more sales? If so, you'll want to find out more about Pinterest - the hottest new social media tool to hit the Internet in the last two years! Most businesses have heard of Pinterest, but they don't really know how to use this visual marketing tool in smart ways. They've heard how incredible Pinterest is - and what a powerful marketing tool it has become - but they're struggling with how to really make it work as a marketing tool.

Beth Hayden will walk us through practical methods for growing your audience with Pinterest, strategically deciding what types of content to Pin for best results, using Pinterest to market either services or products, and other advanced tactics with the marketing manager in mind. more information

F e a t u r e d   A r t i c l e

You're the Owner, You're the Expert: Five Ways to Leverage Your Business Acumen Locally
By Russell Trahan

For William, finally hanging the 'grand opening' banner on the facade of his business was a dream realized. After years of drafting and redrafting plans and budgets, applying for loans and acquiring the initial capital to break ground on his new property, he was able to turn his goal of owning and operating a local business into a reality.

At a recent chamber of commerce meeting, William found himself in a conversation with a colleague that proved invaluable. Amidst discussion of business tactics and customer development techniques, he was clued into a spectrum of opportunities to generate brand recognition and supplemental revenue that he was previously unaware of. read full article

P r o d u c t s
Table Top Gardener
Seed, Plant, Re-pot Without Making a Mess
Garden in Your Living Room
Fuel Saver
Gasoline Independence with
Gasoline Technology System
Window Bird Deflector
No Mess Window Protector
Ribbons Replace Stickers and Film

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

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