National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
September 4, 2013

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Here's the world's easiest back relief device. Why? All you have to do is lie down for relief!

Invented by an Orthopedic Doctor, the Wondertrack's patented design with curved sides and flat straight line center axis receives the body and cradles it from the shoulders to hips. The Wondertrack serves as a relaxation aid and exercise facilitator, reduces muscle pressure and relieves back pain in only 10-20 minutes! more information

P u b l i c a t i o n   o f   t h e   W e e k 2013 Statistical Fact Book 

Hone your strategy, plan campaigns, justify the budget, and produce winning results. Revised, expanded, and only getting better! Your definitive source for direct marketing data.

The direct marketing Statistical Fact Book, now in its 35th year of publication, is the "Definitive Source for Direct Marketing Benchmarks" and continues to adapt with the ever-changing business landscape, replacing and updating information as necessary.

Get answers to your most pressing questions in this powerful collection of the most frequently requested data, statistics, benchmarks, projections, and analysis in one easy-to-read resource.

Whether you are looking for basic benchmark information or hoping to find more detailed data, this report gives you the information you need. This year, dozens of new charts were added on 'new media' to augment the updated information on traditional channels. more information

S p e c i a l   A n n o u n c e m e n t

Best Practices for a Responsive Website
Live Webinar, September 23, 2013

As a larger majority of internet use proliferates onto devices of every size and resolution, you can no longer create a version of your website for every possibility. Responsive web design is the design and development of one design for all possible output devices. This live webinar will provide an overview of steps and best practices that should be taken when creating a responsive website. This is a great program for those involved with the ideation, design and development of websites. more information

F e a t u r e d   A r t i c l e

Bad Addresses - How They Can Hurt You
By Thad Ludwiczak

There are 2 major ways that mail delivery can be comprised with an incorrect address. Here we will talk about the first way. This has to do with the named individual not residing at the street address which is on the envelope or postcard. At least 10% of the population moves each year and a bad address never gets better. So after two years, you can expect 20% of the addresses on your list to be dead weight if you have not corrected them.

Fortunately, the post office has a way of fixing these addresses. It is called "NCOA" or National Change of Address. This is the most common way for a mailer to make address corrections BEFORE the mail goes out. The "BEFORE" is a critical piece because it means that almost none of your mail will be thrown out or delayed in delivery. read full article

P r o d u c t s
White Swan
White Swan Moisturizing Lotions
Enhance, Protect, and Beautify Your Body

Novelty Home Protection
Other Styles and Custom
Made Signs Available
Chop Keeper
The Only Chopping Tray
with Raised Sides

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

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