National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
August 20, 2013

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers Spikes

The original, 6-inch food-grade stainless steel baking potato nails. With gourmet potato skin rubs and everyday seasonings - Pepper, Original Blend, and Garlic. All made in the USA!

Spud Spikes is all about faster baked potatoes with delicious crispy skins!

Let's face it—we all love potatoes! In our quest for the ultimate potato, we created Spud Spikes. Made of 100% food-grade stainless steel, Spud Spikes reduce cooking time when inserted in the potato. By conducting heat into the center of the spud, it helps the potato to cook evenly from the inside as well as from the outside. more information

P u b l i c a t i o n   o f   t h e   W e e k

Billion Dollar Marketing
By Maxwell Sackheim

A true collector's item! From the man who revolutionized 20th century mail order advertising. Originator of Book-of-the-Month Club and the Negative Option Plan! Member of both the Copywriters and DMA Hall of Fame and past NMOA Advisor!

Every person who is serious about mail order marketing should have a good knowledge of its history. Knowing where we came from and the people who broke mail order ground gives us insight as to where we are going, as well as an understanding of basic principles that need to be applied today.

This book is for everyone involved or getting involved in Mail Order and Direct Response Marketing. Here's what you will learn...

S p e c i a l   A n n o u n c e m e n t

Cash is King: Effective Cash Flow Management to Increase Shareholder Value
Live Webinar, September 17, 2013

A balance sheet is often described as a 'snapshot' of your financial situation at a single point in time. (Think of it as the balance in your personal checking account.) An income statement summarizes revenue, expenses and net income for the entire year or other period of time. Both of these financial statements are important tools to measure the success of your business, but do little to tell you where the cash actually went. Understanding and managing the cash flow in your business is critical to your success. Learn more about how cash truly moves through your business, how to prepare a cash flow budget and identify ways to put your working capital to work and increase shareholder value.

Learning Objectives:
• You will be able to discuss tools to manage cash flow.
• You will be able to review and compare income financial statements to operating cash flow.
• You will be able to identify the importance of timing.
• You will be able to explain managing sources and uses of financing. more information

F e a t u r e d   A r t i c l e

The 7 Key Steps for Leveraging Social Media Marketing to Drive Real Results
By Natalie Henley

Investing in marketing campaigns can be a nerve-wracking decision for many small and medium sized businesses. CEOs and Marketing Directors know that when you have limited resources, you must be strategic with your budget, and every marketing investment has to pay off. This is why social media campaigns tend to be the first thing cut. Although free to set up, they take valuable staff resources to manage, and the ROI is not as apparent. While launching a social media campaign likely won't bring leads and sales pouring in your door tomorrow, when you implement a few social media success strategies, you'll find it much easier to drive a positive ROI with social that benefits your organization for years to come. read full article

P r o d u c t s

Handwash Reminder
Helping Prevent the Spread of
Viruses, Germs and Bacteria
Cabinet Accents
Decorative Designs to
Embellish Your Kitchen Cabinets

Hand-Poured Scented Candles
Scent-laden Ornaments to
Freshen Air in Cars and Sports Bags

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

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