National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
August 13, 2013

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers Billow

It's a Blanket... It's a Pillow...It's the Travel Billow

Your cozy and comfortable Travel Billow is unlike any other travel product! It is two favorite items compacted into one easy-to-carry companion.

The best travel companion!

Remove the 50" x 66" fleece blanket from the neck pillowcase and you have your own warm and sanitary cover. The foot pockets at the bottom of the blanket will keep your feet cozy while holding the blanket in place.

The neck pillow is a soft and clean support system making those long trips less stressful; use the neck pillow with the blanket rolled inside or remove the blanket and opt for the built-in inflatable bladder. more information

P u b l i c a t i o n   o f   t h e   W e e k

Response Rate Trends Report

Data to Benchmark Your Marketing Campaign. Knowing what performance to expect from your campaigns has never been harder – or more important.

This eighth edition of DMA's Response Rate Report provides success metrics for direct mail, email, paid search, online display advertising, and telephone marketing. For the first time, the report contains transactional data on email (courtesy of Epsilon) and online display advertising (courtesy of Bizo), which provide richer industry-level data than was possible before.

As always, the Response Rate Report is a great way to see trends in marketing and gauge your firm's marketing performance. more information

S p e c i a l   A n n o u n c e m e n t

Best Practices to Engage Customers Using the Social Power of Instagram
Live Webinar, September 12, 2013

Over the last few years, Instagram has proven itself as a creative outlet that enables celebrities, bloggers and lifestyle brands to effectively reach today's consumer audiences. With over 90 million active monthly users, Instagram is quickly becoming a social destination your brand will want to consider as part of the social media marketing mix.

5 Reasons to Attend:
• You will learn how to develop Instagram marketing tactics that tie into your strategy.
• You will learn Instagram language that is essential to leveraging the platform.
• You will learn the mindset of Instagram users and how to align your content in relevant ways.
• You will learn practical tips from successful Instagram marketing case studies.
• You will learn how to get started on Instagram and be inspired to begin or improve how your brand engages consumers on this social network. more information

F e a t u r e d   A r t i c l e

Talk Up Your Business: How to Get More Customers via Public Speaking
By Pam Lontos

All business owners want more customers. The question is, how do you attract them? Advertising can be expensive, and traditional marketing techniques may take a long time to show results. Fortunately, there is another option.

Did you know that as a business owner or professional in your field, you are also an expert? And, did you know that people (a.k.a., potential customers) want to learn from your advice? That's why it makes sense for you to share your knowledge by giving informative presentations on your area of expertise.

Before you let your self-doubt creep in and proclaim, "But I'm not a speaker!" rest assured that people aren't expecting a high-tech motivational event. read full article

P r o d u c t s
Locking Plug Adapter
Keeps the Vacuum Cleaner
Plugged In While In Use
Clog Popper
Clears Condensate Drains Easily
With a Powerful Vacuum
Fish and Animal Attractants
Granular Scent Communication Products
for Fishing and Hunting

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Phone: 612-788-1673

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