National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
August 6, 2013

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers Products, Hot & Cold Therapy Wraps

Made in the USA. Our Face Caddy, Eyes Caddy and Back Caddy are designed with strong, yet soft, cotton/poly fabric and come with reusable thermal packs that can be used hot or cold.

Face Caddy: the best way to apply hot & cold therapy to your face.

Applying ice or heat is a cumbersome and frustrating process of trying to wrap a towel or elastic bandage around your head with an ice pack (or frozen peas!) wedged in-between. Or, handling hot towels from a microwave. With Face Caddy, just slip the reusable hot/cold packs into the pockets, wrap the Face Caddy around your head and secure the Velcro tabs. You're not held hostage trying to hold the packs in place so you can work, cook, read or rest comfortably. more information

P u b l i c a t i o n   o f   t h e   W e e k

Who's Mailing What! Archive

World's biggest online resource of direct mail winners.

Direct Mail, Email and Social - in One Easy-to-Use Platform

Who's Mailing What! makes it easy to monitor marketing activity across multiple channels. Study the creative, offers and trends that are working today for your own success tomorrow.

- Direct mail: Tap into the world's most complete library of direct mail samples
- Email: Over 20,000 promotional emails added every month
- Social: Friends, followers, likes! Track and measure the activity from the social sites

Put this massive archive to work for you! On your computer, tablet or smart phone, you have at your fingertips 30 years of direct marketing intelligence.

Gain Competitive Marketing Intelligence

Looking for marketing trends in your industry? Want to track your company's top competitors? Need some new ideas for your next marketing campaign?

Eureka! You've found the source. In one easy-to-use platform, you can do all of the following:

- Search across one of the 8 major industries, or drill down to over 200 sub-categories
- Study the creative approach across channels
- Examine the offers and special deals to better craft your own efforts

Nothing like this exists anywhere in the world from any source at any price!

More direct mail intelligence...easy search capabilities...thousands of scanned images...all at your fingertips!
more information

S p e c i a l   A n n o u n c e m e n t

Using Pinterest™ to Connect with Your Customers, Get More Traffic and Make More Sales
Webinar, October 17, 2013

Are you looking for a new way to connect with your customers, drive traffic to your website and make more sales? If so, you'll want to find out more about Pinterest™ - the hottest new social media tool to hit the Internet in the last two years! Most businesses have heard of Pinterest™, but they don't really know how to use this visual marketing tool in smart ways. They've heard how incredible Pinterest™ is - and what a powerful marketing tool it has become - but they're struggling with how to really make it work as a marketing tool.

Beth Hayden will walk us through practical methods for growing your audience with Pinterest™, strategically deciding what types of content to Pin for best results, using Pinterest™ to market either services or products, and other advanced tactics with the marketing manager in mind. more information

F e a t u r e d   A r t i c l e

How to Write a More Effective Technical Product Brochure
By Robert W. Bly

When I was the advertising manager for a process equipment manufacturer, one of my responsibilities was to serve as liaison between the advertising agency we hired to write our ads and product brochures and our staff engineers.

The engineers, because of their technical expertise in the subject matter, were responsible for reviewing the agency's work.

As is often the case in our industry, the engineers complained that those "ad types" at the agency didn't understand the product or the audience -- and that their copy was way off base.

The agency countered that engineers may know technology but don't know writing, marketing, design, or selling -- and that they wanted to cram the brochures with too much unnecessary detail that would dilute the sales message. read full article

P r o d u c t s

Personal Nasal Filter
Personal Air Filtration for
Construction, Allergies, and Landscaping
Peek-a-Boo Birdhouse
Watch a Live Bird Nest
From Inside Your Home
Nitelite Sports
Glow and Throw NiteLite
UFO - Football - Curveball

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