National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
July 16, 2013

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers Popper

Clog Popper is a US made condensate clearing tool invented by a service tech with over 30 years experience. It features an adjustable nut that fits into the pipe outlet, and you can use PVC or hose adapters to fit any application.

When you gently insert Clog Popper into the drain no pressure is made because it's the quick and hard pull that causes the vacuum. During the pulling motion vacuum stresses the clog and the gallons of water behind it causing ejection. In fact, the amount of vacuum pressure generated is far superior to the best shop-vac around. Guaranteed.

Clog Popper clears condensate drains on ice machines, ice cream machines, vending machines, chillers, coolers, walk in coolers, air conditioners, heat pumps, geothermal systems, and pretty much anything with a drain-pan using a line smaller than one-inch. more information

P u b l i c a t i o n   o f   t h e   W e e k

Major Mailers & What They Mail

The Online Database of Major Mailers is your insider's guide to the companies spending over $50 billion in direct mail efforts. If you are a supplier of direct mail or email services, Major Mailers will be your path to new business and success.

Claim your share today! Key information includes:
• More than 4,000 profiles of direct marketing companies that use direct mail and email
• Full contact information including address, phone, fax, website, email address, etc.
• Thousands of key contacts - your qualified leads!
• 29,000+ mailings described by category, format, marketing technique
• 200+ categories of mail, including financial services, insurance, publishing, fund raising, travel, telecommunications and more!
• Scanned images of direct mail packages
• Mailers who use 4-color printing or variable data printing (VDP)
• Special Section: Geographical Index
• Special Section: Format Index
• Special Section: Alphabetical Executive Contact Index  more information

S p e c i a l   A n n o u n c e m e n t

Marketing Metrics: Managing the Success of Integrated Marketing
Live Webinar, July 25, 2013

Marketers are under increasing pressure to move past basic tactical reporting to deliver dashboards showing the contribution to business results. Greater expectations are partly due to the fact that marketers have better access to more detailed data. With the right set of metrics and the framework to interpret and act on these metrics, marketers are better positioned to understand customer behavior, guide strategy and demonstrate marketing accountability. In this live audio conference, Jim Lenskold will outline an approach for bringing marketing dashboards and key metrics to a higher level to proactively manage and improve effectiveness. more information

F e a t u r e d   A r t i c l e

We're Number TWO!" You'd Never Say It...But These Eight Red Flags Warn Your Company Might Be Living It
By Joseph Callaway

Joseph Callaway spotlights eight behaviors that, unbeknownst to you, might be keeping your company out of first place.

Picture this: You're relaxing on your couch and watching your favorite crime drama after a long day at work. You've halfway tuned out during a commercial break when something catches your attention. "Come see what we have to offer. We're proud to be second in area sales and customer satisfaction since 1992!" an announcer enthuses while a giant yellow "2" flashes on the screen.

Sure, it sounds absurd. But according to Joseph Callaway, while most of us pay lip service to our desire to be our customers' first choice, our actions may say otherwise. read full article

P r o d u c t s

Scanner Guard Card
Place in Wallet
Helps Stop Electronic ID Theft
The Wedge
Self-Cleaning Rain Gutter
and Downspout Filter

Mini Reminder
Anti-Loss and Theft Device
Never Lose Anything Again

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

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