National Mail Order Association
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NMOA Network Newsletter for
June 18, 2013

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F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers Bloc Antimicrobial Shirts

New technology fights odor under any as hard as you do!

Kills germs and reduces orders from perspiration. Long-lasting protection, antimicrobial coating lasts for over 150 washings. Easy to care form simply wash and wear.

Heavyweight 100%-comfortable cotton with 12 stylish colors to choose from. Available in both men's and women's sizes.

Uses: sport and athletics outdoor activities, on the job, at the gym, while traveling, yard and gardening.

more information 

P u b l i c a t i o n   o f   t h e   W e e k

NEW 2012 EDITION: Response Rate Trends Report

Data to Benchmark Your Marketing Campaign. Knowing what performance to expect from your campaigns has never been harder – or more important.

This eighth edition of DMA's Response Rate Report provides success metrics for direct mail, email, paid search, online display advertising, and telephone marketing. For the first time, the report contains transactional data on email (courtesy of Epsilon) and online display advertising (courtesy of Bizo), which provide richer industry-level data than was possible before.

As always, the Response Rate Report is a great way to see trends in marketing and gauge your firm's marketing performance. more information

S p e c i a l   A n n o u n c e m e n t

Health Care Reform: The Financial Impact for 2013 and Beyond
Live Audio Conference, June 25, 2013

Beginning in 2014, certain employers with 50 or more full-time equivalents (FTEs) could be subject to penalties whether or not they offer a group health plan for their employees. Decisions employers make in 2013 about employee hours worked and employee premium costs will impact whether an employer may pay penalties and how much the penalties will be. Recent regulations issued in the past few months offer safe harbors to provide employers more certainty on how to comply with the new Affordable Care Act requirements that take effect in 2014. Attend this live audio conference and learn what you need to do to prepare your business. more information

F e a t u r e d   A r t i c l e

The Good, Bad, and Ugly - Social Media's Impact on your Brand
By Bob Kelleher

There's no denying that social media has taken the world by storm. Facebook, LinkedIn, and Twitter boast millions of users. Social media is a huge engagement, staffing, retention, and increasingly, branding tool. It's at the foundation of what I call tri-branding. Tri-branding is when companies use social media to link both product and employment brand, and to get their customers to sing their praises or live their brand.

The Good
Companies need to proactively leverage social media to drive their tri-branding efforts. Companies should be leveraging social media to boost brand via tweeting, posting, and blogging. Posting recent wins, new products or services, job openings, key promotions and hires, and press releases are all opportunities to brand who you are.

Tri-branding occurs when your customers promote you on your behalf. When keynoting, I often show a YouTube video of a Southwest airlines flight attendant singing a country song as part of her opening comments to fellow passengers to 'buckle up.' This YouTube Video has now been seen by millions of viewers. read full article

P r o d u c t s

The Bootlegger
Mini Liquor
Bottle Concealer
Window Bird Deflector
No Mess Window Protector
Ribbons Replace Stickers and Film
Table Top Gardener
Seed, Plant, Re-pot Without Making a Mess
Garden in Your Living Room

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Phone: 612-788-1673

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