National Mail Order Association
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NMOA Network Newsletter for
May 21, 2013

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

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P u b l i c a t i o n   o f   t h e   W e e k

Statistical Fact Book

Hone your strategy, plan campaigns, justify the budget, and produce winning results.

Revised, expanded, and only getting better! Now in its 34th year of publication, the Statistical Fact Book is your definitive source for direct marketing benchmarks and continues to adapt to an ever-changing business landscape, replacing and updating information as necessary.

Whether you are looking for basic benchmark information or hoping to find more detailed data, this report gives you the information you need. This year, DMA added dozens of new charts on new media to augment the updated information on traditional channels.

The Statistical Fact Book is THE source for benchmarks on how marketers allocate their spending, which new media are becoming mainstream, how customers respond to marketing, what trends are emerging, and much, much more. more information

S p e c i a l   A n n o u n c e m e n t

Links to Free White Papers and Business Magazines

The NMOA is happy to announce a page for all members to find educational and instructional white papers, e-books, and industry trade magazines. All available at no cost. Everything has been hand selected to bring the most value to you, our members.

You will find great how-to information on the latest marketing and business building topics. Information like using Twitter, Facebook, SEO and Social Media as a whole, pay-per-click, e-mail strategies, and more.

And we'll be adding more as they become available. But take note, no cost deals like this don't last forever, a publisher may cancel the offer at any time. So check out what's available today and get your copy at no cost while you can. White Papers, e-books, and Business Magazines

F e a t u r e d   A r t i c l e

Negotiate Like You Mean It: Nine Tips to Help Women In Business Ask For The Money (Even in a Tough Economy)
By Vickie Milazzo

Many women aren't comfortable dealing with negotiations, even when something they really want (and deserve!) is on the line. Following are nine tips to help you stop underpricing yourself and start getting paid what you're worth.

Let's say you're on the short list for a promotion with your company. A big promotion. If you get it you'll take on far more responsibility and you definitely feel up to the challenge. But the salary attached to the job is a little well, lackluster-especially in light of your experience. You'd love to ask for more money but frankly, you're afraid to. The economy still isn't great so I'd better lie low, you reason. No, it's not what I was hoping for, but if I get too pushy I'm sure they'll pass me over for one of the other candidates. I should just be grateful to have made the cut.

If you're like many women, this just seems like common sense. But according to Vickie Milazzo, settling for less than you're worth is a big mistake-even in the wake of the Great Recession. In fact, it might even cost you the job.
read full article

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Phone: 612-788-1673

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