National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
April 30, 2013

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

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SinkMagic

SinkMagic is a new and innovative time and water-saving product. No one wants to spend all day washing dishes, and SinkMagic quickly solves this problem by taking a mundane chore and turning it into a quick and fun experience.

SinkMagic can quickly help you wash dishes with or without a dishwasher. It is so simple and easy to use anyone can get started right away! It saves you time and money by avoiding unnecessary dishwasher loads. It's such an easy product to use that even your kids won't mind helping with the dishes anymore!

SinkMagic is very easy to use! Just wet the SinkMagic, plug the drain, and go! You can either soak your dishes for later or wash immediately. Your choice!

Once SinkMagic is placed in your sink drain, it collects the water and creates a sink basin and then recycles the water to be used a second time around before being discarded! more information

P u b l i c a t i o n   o f   t h e   W e e k

Who's Mailing What! Archive

World's biggest online resource of direct mail winners.

Direct Mail, Email and Social - in One Easy-to-Use Platform

Who's Mailing What! makes it easy to monitor marketing activity across multiple channels. Study the creative, offers and trends that are working today for your own success tomorrow.

- Direct mail: Tap into the world's most complete library of direct mail samples
- Email: Over 20,000 promotional emails added every month
- Social: Friends, followers, likes! Track and measure the activity from the social sites

Put this massive archive to work for you! On your computer, tablet or smart phone, you have at your fingertips 30 years of direct marketing intelligence.

Gain Competitive Marketing Intelligence

Looking for marketing trends in your industry? Want to track your company's top competitors? Need some new ideas for your next marketing campaign?

Eureka! You've found the source. In one easy-to-use platform, you can do all of the following:

- Search across one of the 8 major industries, or drill down to over 200 sub-categories
- Study the creative approach across channels
- Examine the offers and special deals to better craft your own efforts

Nothing like this exists anywhere in the world from any source at any price!

More direct mail intelligence...easy search capabilities...thousands of scanned images...all at your fingertips!
more information

S p e c i a l   A n n o u n c e m e n t

How to Evaluate Your Pay-Per-Click (PPC) Data
Live Audio Conference, June 4, 2013

Pay-Per-Click (PPC) is an extremely effective digital marketing tool that can help businesses increase their online visibility and drive significant traffic and conversions. By attending 'How to Evaluate Your Pay-Per-Click Data' you will better understand the specific metrics within your PPC campaigns, how to evaluate them and how to make and track changes. Understanding how these metrics affect account performance will put you on your way to seeing increased results. more information

F e a t u r e d   A r t i c l e

Implement the Feel, Felt, Found Sales Model in Mail Order
By Allen Guy

Most of us have heard of the "Feel, Felt, Found" approach to sales at some point in our lives. The traditional way of thinking served both individual and industry from the age of time. Buyers want their doubts to be understood as they make purchasing decisions. They want to know they're not the first to break ground on a product or service. Buyers a century ago wanted to know they were receiving value for their commitment, and today's buyers are no different.

But how do we successfully transition tried-and-true techniques used throughout history to today's industry that evolves around bits, bytes, and overnight delivery?

The job becomes more difficult for mail order salespeople because they don't see the customer face-to-face and opportunities to interpret body language are nonexistent. Therefore, it's important to capture the buyer's attention long enough to instill buyer confidence. The words and images we choose can have a dramatic impact on the outcome of the sale. read full article

P r o d u c t s

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Nitelite Sports
Glow and Throw NiteLite
UFO - Football - Curveball
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Chandelier Cleaner
Clean Chandeliers with Ease
Just Spray and Drip Dry
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Gigi Beauty Supplies
Tri-fold Compact Mirror Opens
to Reveal 1x, 2x, and 3x Magnification

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673
Email:  newsroom@nmoamembers.org

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