National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
April 16, 2013
F e a t u
r e d P r o d u c t
Wholesale Only: This product is
available only to resellers
FAMILY FUN PAK
NITELITE SPORTS introduces this great new
kit called the NITEGAMES FAMILY FUN PAK.
It contains the new NITELITE FOOTBALL,
CURVEBALL and UFO which all 'LIGHT UP' for
nitetime family fun in the backyard, on the
beach, camping and on the college campus.
These exciting products light up using
replaceable and safe 8-inch light sticks.
The UFO won the Top Toy of the Year award.
NITELITE SPORTS has been producing lighted
sports products since 1975 which are the
Brightest in the world.
P u b l i
c a t i o n o f t h e
W e e k
Response Rate Trends Report
Data to Benchmark Your Marketing Campaign.
Knowing what performance to expect from your
campaigns has never been harder – or more
This eighth edition of DMA's Response Rate
Report provides success metrics for direct mail,
email, paid search, online display advertising,
and telephone marketing. For the first time, the
report contains transactional data on email
(courtesy of Epsilon) and online display
advertising (courtesy of Bizo), which provides
richer industry-level data than was possible
As always, the Response Rate Report is a great
way to see trends in marketing and gauge your
firm's marketing performance.
S p e c i a l
A n n o u n c e m e n t
for Email Content Marketing
Live Audio Conference, May 17, 2013
With an ROI of $39 for every $1 spent, email is
still by far the most cost-effective type of
online marketing. A customer's email address
provides an estimated lifetime value of up to
$180, especially when considering
email-influenced offline purchases. Whether for
B2B or B2C industries, email is accelerating its
ability to generate revenue, thanks largely to
the latest technological advances in integrating
relational data, mobile, and social media. The
1-to-1 marketer's dream of sending the right
message to the right person at the right time is
now easier than ever-provided you have the
knowledge and the tools to engage in content
marketing. This live audio conference will arm
listeners with the tactics and strategies to
make the most out of their email programs.
Michael Kelly will share the latest email
marketing benchmarks and provide proven insights
into email best practices, specifically related
to content marketing. Gain knowledge into
surprising findings about the latest
industry-specific metrics for email and mobile
messaging, A/B-tested effective tactics, list
building, and sources for developing relevant
and engaging content for email subscribers.
F e a t u r e
d A r t i c l e
No Money, No Problem: Eleven Tips for a Start-up
Business with Very Little Cash (and a Great Idea)
Michael Houlihan and Bonnie Harvey
Many entrepreneurs kick off their ventures on a budget so lean it's beyond
shoestring; it's dental floss! That's especially true in an era where credit
impossible to come by. Michael Houlihan, one of the founders of Barefoot
explains how to get the biggest possible bang out of very few start-up
You have a new start-up and you couldn't be more excited.
You know you've got a winning idea and you're certain customers will love
it. There's just one problem, and it's a doozie: lack of funding. Yes, even
in the best of times it can be hard for cash-strapped entrepreneurs to pay
for what they need. But now, with a sluggish economy and tough restrictions
on who can get credit, your frustration is threatening to overwhelm your
passion. More and more you're starting to wonder, should I just cut my
losses and throw in the towel now?
read full article
P r o d u c