National Mail Order Association
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NMOA Network Newsletter for
April 16, 2013

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers FAMILY FUN PAK

NITELITE SPORTS introduces this great new kit called the NITEGAMES FAMILY FUN PAK. It contains the new NITELITE FOOTBALL, CURVEBALL and UFO which all 'LIGHT UP' for nitetime family fun in the backyard, on the beach, camping and on the college campus. These exciting products light up using replaceable and safe 8-inch light sticks. The UFO won the Top Toy of the Year award.

NITELITE SPORTS has been producing lighted sports products since 1975 which are the Brightest in the world. more information

P u b l i c a t i o n   o f   t h e   W e e k

Response Rate Trends Report

Data to Benchmark Your Marketing Campaign. Knowing what performance to expect from your campaigns has never been harder – or more important.

This eighth edition of DMA's Response Rate Report provides success metrics for direct mail, email, paid search, online display advertising, and telephone marketing. For the first time, the report contains transactional data on email (courtesy of Epsilon) and online display advertising (courtesy of Bizo), which provides richer industry-level data than was possible before.

As always, the Response Rate Report is a great way to see trends in marketing and gauge your firm's marketing performance. more information

S p e c i a l   A n n o u n c e m e n t

Best Practices for Email Content Marketing
Live Audio Conference, May 17, 2013

With an ROI of $39 for every $1 spent, email is still by far the most cost-effective type of online marketing. A customer's email address provides an estimated lifetime value of up to $180, especially when considering email-influenced offline purchases. Whether for B2B or B2C industries, email is accelerating its ability to generate revenue, thanks largely to the latest technological advances in integrating relational data, mobile, and social media. The 1-to-1 marketer's dream of sending the right message to the right person at the right time is now easier than ever-provided you have the knowledge and the tools to engage in content marketing. This live audio conference will arm listeners with the tactics and strategies to make the most out of their email programs.

Michael Kelly will share the latest email marketing benchmarks and provide proven insights into email best practices, specifically related to content marketing. Gain knowledge into surprising findings about the latest industry-specific metrics for email and mobile messaging, A/B-tested effective tactics, list building, and sources for developing relevant and engaging content for email subscribers. more information

F e a t u r e d   A r t i c l e

No Money, No Problem: Eleven Tips for a Start-up Business with Very Little Cash (and a Great Idea)
By Michael Houlihan and Bonnie Harvey

Many entrepreneurs kick off their ventures on a budget so lean it's beyond shoestring; it's dental floss! That's especially true in an era where credit is almost impossible to come by. Michael Houlihan, one of the founders of Barefoot Wine, explains how to get the biggest possible bang out of very few start-up bucks.

You have a new start-up and you couldn't be more excited. You know you've got a winning idea and you're certain customers will love it. There's just one problem, and it's a doozie: lack of funding. Yes, even in the best of times it can be hard for cash-strapped entrepreneurs to pay for what they need. But now, with a sluggish economy and tough restrictions on who can get credit, your frustration is threatening to overwhelm your passion. More and more you're starting to wonder, should I just cut my losses and throw in the towel now? read full article

P r o d u c t s
Antimicrobial Products and Sanitizers
New Technology Provides Better Living
Peek-a-Boo Birdhouse
Watch a Live Bird Nest
From Inside Your Home

Scanner Guard Card
Place in Wallet
Helps Stop Electronic ID Theft

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Phone: 612-788-1673

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