National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
April 9, 2013
F e a t u
r e d P r o d u c t
Wholesale Only: This product is
available only to resellers
It's a Blanket... It's a Pillow...It's the
Your cozy and comfortable Travel Billow is
unlike any other travel product! It is two
favorite items compacted into one
The best travel companion!
Remove the 50" x 66" fleece blanket from the
neck pillowcase and you have your own warm
and sanitary cover. The foot pockets at the
bottom of the blanket will keep your feet
cozy while holding the blanket in place.
The neck pillow is a soft and clean support
system making those long trips less
stressful; use the neck pillow with the
blanket rolled inside or remove the blanket
and opt for the built-in inflatable bladder.
P u b l i
c a t i o n o f t h e
W e e k
Major Mailers &
What They Mail
The Online Database
of Major Mailers is your insider's guide to the
companies spending over $50 billion in direct
mail efforts. If you are a supplier of direct
mail or email services, Major
Mailers will be your
path to new business and success.
Claim your share today! Key information
• More than 4,000 profiles of direct marketing
companies that use direct mail and email
• Full contact information including address,
phone, fax, website, email address, etc.
• Thousands of key contacts - your qualified
• 29,000+ mailings described by category,
format, marketing technique
• 200+ categories of mail, including financial
services, insurance, publishing, fund raising,
travel, telecommunications and more!
• Scanned images of direct mail packages
• Mailers who use 4-color printing or variable
data printing (VDP)
• Special Section: Geographical Index
• Special Section: Format Index
• Special Section: Alphabetical Executive
S p e c i a l
A n n o u n c e m e n t
Know Which Half of Your Digital Ad Dollar is
Live Audio Conference, May 22, 1013
Pssssst. There's a revolution going on and it's
happening on a global scale. The point of
preference is migrating to digital channels
(web, mobile, social, email) and this has
profound implications for marketers. Perhaps the
biggest of these is that it's now possible to
measure and truly understand the impact and
outcomes from your marketing spend. Think about
it: for the first time in marketing history, we
can now find the answer to John Wannamakers'
famous question - which half of the marketing
dollar is wasted?
The game changer technology that is enabling
accountable advertising is Google Analytics (aka
GA). GA is free, it's massively scalable, its
easy to use, its accurate and it gives you the
ability to integrate and track your web, mobile,
social and email channels. Plus, you can even
hook it up to your CRM to feed new rich insight
to your sales staff on how their prospects are
engaging with you across all your touch-points.
Good data is the raw material of the marketing
craft and while GA may be free and easy to use,
you still have to know how to use it right and
how to set it up to get comprehensive, accurate,
and quality data. Attend this live audio
conference on how you can take advantage of this
free tool to drive your marketing performance.
We'll discuss what marketing professionals need
to know about web analytics to understand the
impact from their marketing, as well as
strategies on how to communicate the value of
data more effectively within the organization.
We'll also dive into some of the more advanced
GA topics, like custom variables, mobile
tracking, and social media tracking.
F e a t u r e
d A r t i c l e
Facebook...or Face Time?: Why Business
By Michael Houlihan and Bonnie Harvey
Business relationships take more than texting, friending, and online "connecting."
While technology has
yielded some great communication tools, Barefoot Wines founder Michael Houlihan says they are not relationship builders. Here, he shares seven
reasons why the personal touch will always be more effective than pixels on
It's official: Email, texting, and social media are no longer just helpful
supplemental business tools. They've taken over the whole game. Yes,
technology has made many aspects of modern living more convenient and
"connected," but the pendulum has swung too far. Now, people are reluctant
to do something as simple as picking up the phone, preferring to shoot off
an email instead. And face-to-face meetings-well, they're almost unheard of.
This "technology takeover" is not without consequence, says Michael Houlihan.
Misunderstandings abound. Relationships stagnate. Trust is at an all-time
low. And all of these issues are at least partially due to the fact that
genuine human connections have been replaced by mouse-clicks and keystrokes.
read full article
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