National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
April 9, 2013

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers Billow

It's a Blanket... It's a Pillow...It's the Travel Billow

Your cozy and comfortable Travel Billow is unlike any other travel product! It is two favorite items compacted into one easy-to-carry companion.

The best travel companion!

Remove the 50" x 66" fleece blanket from the neck pillowcase and you have your own warm and sanitary cover. The foot pockets at the bottom of the blanket will keep your feet cozy while holding the blanket in place.

The neck pillow is a soft and clean support system making those long trips less stressful; use the neck pillow with the blanket rolled inside or remove the blanket and opt for the built-in inflatable bladder. more information

P u b l i c a t i o n   o f   t h e   W e e k

Major Mailers & What They Mail

The Online Database of Major Mailers is your insider's guide to the companies spending over $50 billion in direct mail efforts. If you are a supplier of direct mail or email services, Major Mailers will be your path to new business and success.

Claim your share today! Key information includes:
• More than 4,000 profiles of direct marketing companies that use direct mail and email
• Full contact information including address, phone, fax, website, email address, etc.
• Thousands of key contacts - your qualified leads!
• 29,000+ mailings described by category, format, marketing technique
• 200+ categories of mail, including financial services, insurance, publishing, fund raising, travel, telecommunications and more!
• Scanned images of direct mail packages
• Mailers who use 4-color printing or variable data printing (VDP)
• Special Section: Geographical Index
• Special Section: Format Index
• Special Section: Alphabetical Executive Contact Index  more information

S p e c i a l   A n n o u n c e m e n t

Google Analytics: Know Which Half of Your Digital Ad Dollar is Wasted
Live Audio Conference, May 22, 1013

Pssssst. There's a revolution going on and it's happening on a global scale. The point of preference is migrating to digital channels (web, mobile, social, email) and this has profound implications for marketers. Perhaps the biggest of these is that it's now possible to measure and truly understand the impact and outcomes from your marketing spend. Think about it: for the first time in marketing history, we can now find the answer to John Wannamakers' famous question - which half of the marketing dollar is wasted?

The game changer technology that is enabling accountable advertising is Google Analytics (aka GA). GA is free, it's massively scalable, its easy to use, its accurate and it gives you the ability to integrate and track your web, mobile, social and email channels. Plus, you can even hook it up to your CRM to feed new rich insight to your sales staff on how their prospects are engaging with you across all your touch-points.

Good data is the raw material of the marketing craft and while GA may be free and easy to use, you still have to know how to use it right and how to set it up to get comprehensive, accurate, and quality data. Attend this live audio conference on how you can take advantage of this free tool to drive your marketing performance. We'll discuss what marketing professionals need to know about web analytics to understand the impact from their marketing, as well as strategies on how to communicate the value of data more effectively within the organization. We'll also dive into some of the more advanced GA topics, like custom variables, mobile tracking, and social media tracking. more information

F e a t u r e d   A r t i c l e

Facebook...or Face Time?: Why Business Relationships
By Michael Houlihan and Bonnie Harvey

Business relationships take more than texting, friending, and online "connecting." While technology has yielded some great communication tools, Barefoot Wines founder Michael Houlihan says they are not relationship builders. Here, he shares seven reasons why the personal touch will always be more effective than pixels on a screen.

It's official: Email, texting, and social media are no longer just helpful supplemental business tools. They've taken over the whole game. Yes, technology has made many aspects of modern living more convenient and "connected," but the pendulum has swung too far. Now, people are reluctant to do something as simple as picking up the phone, preferring to shoot off an email instead. And face-to-face meetings-well, they're almost unheard of.

This "technology takeover" is not without consequence, says Michael Houlihan. Misunderstandings abound. Relationships stagnate. Trust is at an all-time low. And all of these issues are at least partially due to the fact that genuine human connections have been replaced by mouse-clicks and keystrokes. read full article

P r o d u c t s
Gigi Beauty Supplies
Tri-fold Compact Mirror Opens
to Reveal 1x, 2x, and 3x Magnification

Mini Reminder
Anti-Loss and Theft Device
Never Lose Anything Again

Novelty Home Protection
Other Styles and Custom
Made Signs Available

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

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