National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
March 19, 2013
F e a t u
r e d P r o d u c t
Wholesale Only: This product is
available only to resellers
New easy sizing belts for men and women with
a unique new belt technology that truly
allows one size to fit all. The belt
currently can be fit for size 27"-51".
Instead of the traditional holes that wear
out on the belt, this belt has tiny notches
on the back side that hold the belt in
place. These notches allow you to adjust the
belt by the centimeter, so if you gain a
little weight or lose a little weight, you
can adjust the belt appropriately to
whatever size you are and not to where the
P u b l i
c a t i o n o f t h e
W e e k
Direct Mail Sales Explosion System
Watch Your Direct Mail Results Explode Using 3D
If you're a company that has lower-volume direct
mail needs, say 5,000-piece mailings or less,
there is no better way for your sales results to
skyrocket than by using 3D Direct Mail
techniques. What some call 'lumpy mailings.'
Your mailing list aside, one of the key factors
for direct mail success is being able to break
through all the mail clutter and stand out from
the competition. Your competition is
both the people that provide similar services as
you, and also all the other flat promotions that
people are bombarded with day in and day out.
3D mailings are a proven method for getting you
noticed and remembered.
S p e c i a l
A n n o u n c e m e n t
Enhance Your Website and Engage Customers
Live Audio Conference, March 27, 2013
Everyone is familiar with the 5 'Ps' of
Marketing: Price, Positioning, Product,
Promotion and Place. Every organization worth
their salt already has that stuff figured out.
What's lacking is the 6th 'P' which is Pleasure.
Rarely, if ever, is marketing pleasurable for
the target audience. Human beings, by design,
will spend more time engaging with, and pay
greater attention to, an experience that
provides pleasure. Games do this in spades.
Gamification is the art and science of
strategically applying game intelligence to
solve real-world problems. We'll give you our
take on this, and show you how we've helped more
than 15 of the Top 50 Leading National
Advertisers and 19 of the Fortune 100 learn how
realistic and crazy-good are the results with
the right brand of Gamification.
F e a t u r e
d A r t i c l e
Sidestep Postage Increases with Direct Mail
Production Best Practices
By Shannon Murphy, Chapman Cubine Adams + Hussey
Year after year, the cost of printing and mailing traditional direct mail
campaigns continues to rise. Now with postage rates undergoing their second
increase in as many years, a number of organizations are faced with cutting
programs that can potentially bring support and revenue to their causes.
But taking a closer look at direct mail programs can uncover creative means
of saving clients money, which can offset rising postage costs. By examining
all components of a direct mail package and enacting production best
practices, many organizations can dramatically reduce costs while continuing
to deliver high-quality campaigns.
read full article
P r o d u c
Wear Boot Scoots Inside
Bath and Body
Naturally Handmade with Essential Oils
Steel Potato Nails for
Cooking Gourmet Baked Potatoes