National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
March 19, 2013

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers Belts

New easy sizing belts for men and women with a unique new belt technology that truly allows one size to fit all. The belt currently can be fit for size 27"-51".

Instead of the traditional holes that wear out on the belt, this belt has tiny notches on the back side that hold the belt in place. These notches allow you to adjust the belt by the centimeter, so if you gain a little weight or lose a little weight, you can adjust the belt appropriately to whatever size you are and not to where the holes are. more information

P u b l i c a t i o n   o f   t h e   W e e k

3D Direct Mail Sales Explosion System

Watch Your Direct Mail Results Explode Using 3D Techniques!

If you're a company that has lower-volume direct mail needs, say 5,000-piece mailings or less, there is no better way for your sales results to skyrocket than by using 3D Direct Mail techniques. What some call 'lumpy mailings.'

Your mailing list aside, one of the key factors for direct mail success is being able to break through all the mail clutter and stand out from the competition. Your competition is both the people that provide similar services as you, and also all the other flat promotions that people are bombarded with day in and day out.

3D mailings are a proven method for getting you noticed and remembered. more information

S p e c i a l   A n n o u n c e m e n t

Game Mechanics: Enhance Your Website and Engage Customers
Live Audio Conference, March 27, 2013

Everyone is familiar with the 5 'Ps' of Marketing: Price, Positioning, Product, Promotion and Place. Every organization worth their salt already has that stuff figured out. What's lacking is the 6th 'P' which is Pleasure. Rarely, if ever, is marketing pleasurable for the target audience. Human beings, by design, will spend more time engaging with, and pay greater attention to, an experience that provides pleasure. Games do this in spades. Gamification is the art and science of strategically applying game intelligence to solve real-world problems. We'll give you our take on this, and show you how we've helped more than 15 of the Top 50 Leading National Advertisers and 19 of the Fortune 100 learn how realistic and crazy-good are the results with the right brand of Gamification. more information

F e a t u r e d   A r t i c l e

Sidestep Postage Increases with Direct Mail Production Best Practices
By Shannon Murphy, Chapman Cubine Adams + Hussey

Year after year, the cost of printing and mailing traditional direct mail campaigns continues to rise. Now with postage rates undergoing their second increase in as many years, a number of organizations are faced with cutting programs that can potentially bring support and revenue to their causes.

But taking a closer look at direct mail programs can uncover creative means of saving clients money, which can offset rising postage costs. By examining all components of a direct mail package and enacting production best practices, many organizations can dramatically reduce costs while continuing to deliver high-quality campaigns.
read full article

P r o d u c t s
Boot Scoot
Leave Your Tracks Outside
Wear Boot Scoots Inside
Artisan Scents
Bath and Body Products
Naturally Handmade with Essential Oils
Spud Spikes
Stainless Steel Potato Nails for
Cooking Gourmet Baked Potatoes

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2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

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