National Mail Order Association
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NMOA Network Newsletter for
March 13, 2013

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

http://www.nmoa.org/Products/images/barbara_tease_Leopard.jpgMerchandising Art from Barbara Tease

Looking for some witty characters? Look no further...meet Barbara Tease! Silly, sassy, and sometimes sweet and innocent. A variety of characters for a variety of lifestyles.

One for all ages, from Juvenile to Baby Boomers and more. All in their silly little world of course. Unique Tag lines complimenting an array of situations, make these characters fun and easily adaptable to any merchandising idea.

Sales from Barbara Tease include a host of Boutiques, Country Clubs and events from the Great Lakes to Beverly Hills, in which high dollar Tees were sold in the early stages of this line. Greeting cards also compliment the line numbering in the hundreds, (unpublished) in various categories.

more information

P u b l i c a t i o n   o f   t h e   W e e k

The Power of Direct Marketing                                                                     

In these challenging economic times, get access to powerful statistical evidence to fortify your decisions and justify your expenditures!

The 2011-2012 edition of The Power of Direct Marketing provides top-line comprehensive analyses and forecasts from the DMA/Global Insight economic model on the impact of direct marketing across all industries and sectors of the economy.

Be sure to check out the Direct Marketing Advertising Expenditures by Industry and Direct Marketing Driven Sales by Industry chapters. New charts contain detailed breakdowns for both DM advertising spending and sales by Media/Channel and Intended Purpose of Offer.

Data is broken down by channel, industry, and business model. more information

S p e c i a l   A n n o u n c e m e n t

Proven YouTube Marketing Strategies
Live Audio Conference, April 23, 2013

YouTube has changed dramatically since 2005, and the rules of video marketing are now radically different too. In early 2006, anyone in the field was trying to create viral videos. But, Google Trends shows that web search interest in the terms 'viral video' and 'viral videos' peaked in March 2006 and is currently just 40 percent of what it was back then.

In early 2013, everyone in YouTube® marketing feels like they're playing Calvinball. That's the game invented by cartoonist Bill Watterson in his classic comic strip Calvin and Hobbes. As Calvin once said, 'The only permanent rule in Calvinball is that you can't play it the same way twice!' Other rules can 'be changed, amended, or deleted by any player(s) involved.'

So, in this radically different world, what are proven YouTube® marketing strategies? In this live audio conference we will discuss current best practices in YouTube marketing such as channel optimization, tips for producing videos worth watching, how to encourage social sharing and interaction, and more. more information

F e a t u r e d   A r t i c l e

Will Your New Website Design Pay Off ?
By Natalie Henley

To a lot of CEOs, a website is bit like owning an older car: It's given you a pretty good run for your money and it does what you need it to do. Sure, the mileage isn't great - but is upgrading really a top priority?

As you are looking at your marketing strategy for the coming quarters and trying to decide whether it's time to get a new site, or whether you can get another year or two out of your existing design, here is a website design formula to help you make your decision: read full article

P r o d u c t s


Fuel Saver
Gasoline Independence with
Gasoline Technology System
http://www.nmoa.org/Products/images/downspoutfiltertn.jpg
The Wedge
Self-Cleaning Rain Gutter
and Downspout Filter
http://www.nmoa.org/Products/images/whiteswan_t.jpg
White Swan
White Swan Moisturizing Lotions
Enhance, Protect, and Beautify Your Body

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