F e a t u
r e d P r o d u c t
Wholesale Only: This product is
available only to resellers
Artisan Scents is a family owned business
that specializes in bath and body products.
Artisan Scents handmade products are made
using pure essential oils and the finest
ingredients found in nature. We strive to
make quality products that promote health
and well-being for you and your family.
Our products include but are not limited to
balms, lotions, soaps, candles, doggie
shampoo, Dead Sea Products, and more.
P u b l i
c a t i o n o f t h e
W e e k
By Maxwell Sackheim
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Three Copies Left!
collector's item! From the man who
revolutionized 20th century mail order
advertising. Originator of Book-of-the-Month
Club and the Negative Option Plan! Member of
both the Copywriters and DMA Hall of Fame and past NMOA
Every person who is serious about mail order
marketing should have a good knowledge of its
history. Knowing where we came from and
the people who broke mail order ground gives us
insight as to where we are going, as well as an
understanding of basic principles that need to
be applied today.
This book is for everyone involved or getting
involved in Mail Order and Direct Response
Here's what you will learn...
S p e c i a l
A n n o u n c e m e n t
of Mail Order Catalogs by MediaFinder
Do you have something to sell to mail order
catalogs and need a mailing list of catalogs?
Now you can get a list of just the catalogs you
want by using the new MediaFinder catalog search
You can search for consumer or
business-to-business catalogs, as well as by
subject, by state, by country, or any
combination, and download the list right to your
Click here to see how easy it is to search for
the catalogs you want to market to today.
F e a t u r e
d A r t i c l e
Why Empowering Your Employees Is a Good Idea
By Dal LaMagna
From the beginning of Tweezerman, the global beauty tools company I founded
that became my big success, I was empowering my employees. Long before I
became the boss of hundreds, I had been exploited by powerful men whose
orbit I had fallen into. Rather than copying their behavior, I promised
myself that I would do the opposite when I had employees. I'd empower rather
than exploit them.
Many employers underpay and/or overwork their employees and take pride in
how they are increasing profits for themselves and other shareholders. Early
on in my business, I saw this as short-term gains at the expense of
long-term rewards. I also saw my employees as more important than even the
product I was selling.
read full article
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