National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
February 26, 2013

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers Scents

Artisan Scents is a family owned business that specializes in bath and body products. Artisan Scents handmade products are made using pure essential oils and the finest ingredients found in nature. We strive to make quality products that promote health and well-being for you and your family.

Our products include but are not limited to balms, lotions, soaps, candles, doggie shampoo, Dead Sea Products, and more.
more information

P u b l i c a t i o n   o f   t h e   W e e k

Billion Dollar Marketing
By Maxwell Sackheim

Order Now - Only Three Copies Left!

A true collector's item! From the man who revolutionized 20th century mail order advertising. Originator of Book-of-the-Month Club and the Negative Option Plan! Member of both the Copywriters and DMA Hall of Fame and past NMOA Advisor!

Every person who is serious about mail order marketing should have a good knowledge of its history. Knowing where we came from and the people who broke mail order ground gives us insight as to where we are going, as well as an understanding of basic principles that need to be applied today.

This book is for everyone involved or getting involved in Mail Order and Direct Response Marketing. Here's what you will learn...

S p e c i a l   A n n o u n c e m e n t

Database of Mail Order Catalogs by MediaFinder

Do you have something to sell to mail order catalogs and need a mailing list of catalogs? Now you can get a list of just the catalogs you want by using the new MediaFinder catalog search tool.

You can search for consumer or business-to-business catalogs, as well as by subject, by state, by country, or any combination, and download the list right to your computer.
Click here to see how easy it is to search for the catalogs you want to market to today.

F e a t u r e d   A r t i c l e

Why Empowering Your Employees Is a Good Idea
By Dal LaMagna

From the beginning of Tweezerman, the global beauty tools company I founded that became my big success, I was empowering my employees. Long before I became the boss of hundreds, I had been exploited by powerful men whose orbit I had fallen into. Rather than copying their behavior, I promised myself that I would do the opposite when I had employees. I'd empower rather than exploit them.

Many employers underpay and/or overwork their employees and take pride in how they are increasing profits for themselves and other shareholders. Early on in my business, I saw this as short-term gains at the expense of long-term rewards. I also saw my employees as more important than even the product I was selling. read full article

P r o d u c t s

T2Greens Golf Training
Golf Swing
Training System

Handwash Reminder
Helping Prevent the Spread of
Viruses, Germs and Bacteria

The Bootlegger
Mini Liquor
Bottle Concealer

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

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