National Mail Order Association
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NMOA Network Newsletter for
February 12, 2013

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers Bloc Antimicrobial Shirts

New technology fights odor under any as hard as you do!

Kills germs and reduces orders from perspiration. Long-lasting protection, antimicrobial coating lasts for over 150 washings. Easy to care form simply wash and wear.

Heavyweight 100% comfortable cotton with 12 stylish colors to choose from. Available in both men's and women's sizes.

Uses: sport and athletics outdoor activities, on the job, at the gym, while traveling, yard and gardening.

more information

P u b l i c a t i o n   o f   t h e   W e e k

NEW 2012 EDITION: Response Rate Trends Report

Data to Benchmark Your Marketing Campaign. Knowing what performance to expect from your campaigns has never been harder – or more important.

This eighth edition of DMA's Response Rate Report provides success metrics for direct mail, email, paid search, online display advertising, and telephone marketing. For the first time, the report contains transactional data on email (courtesy of Epsilon) and online display advertising (courtesy of Bizo), which provides richer industry-level data than was possible before.

As always, the Response Rate Report is a great way to see trends in marketing and gauge your firm's marketing performance. more information

S p e c i a l   A n n o u n c e m e n t

Creating a Successful Email Welcome Series: You Never Get a Second Chance to Make a First Impression
Live Audio Conference, May 9, 2013

Whether you are marketing in a B2B or B2C environment, if you do not have a well-constructed welcome program, you are missing one of your best opportunities to create long-term engagement with your subscribers. A welcome program sets the tone for all future email (and possibly SMS and social media) communication with your new subscriber. You cannot afford to be MIA. This live audio conference will help marketers understand the benefits, both to the marketer and to the subscriber, of a good welcome program. More importantly, we will demonstrate what is a 'good' welcome program by showcasing 'do's' and 'don'ts' and teach marketers how to structure a welcome series that builds trust, engagement and ultimately success. more information

F e a t u r e d   A r t i c l e

Be Authentic! 10 Tips on How to Develop Your Brand
By R. Kay Green, PhD

A brand is the power of you on paper, in person, on the airwaves, or on screen. It is the extension of yourself that your marketing materials attempt to project. Brands work the same way whether large or small. The brands that succeed are the ones that are unique, but they're also the ones that are authentic. A brand must always come from the heart. It must define who you are. Your brand will only succeed if it represents the true picture of you.

A brand is a direct representation of you as well as your promise about what you will deliver to your customers or clients. You can't achieve it if you're not in tune with what you have to offer. With that in mind, let's examine a few key insights into how to develop a brand that is true to you and your mission. read full article

P r o d u c t s
Table Top Gardener
Seed, Plant, Re-pot Without Making a Mess
Garden in Your Living Room
Gigi Beauty Supplies
Tri-fold Compact Mirror Opens
to Reveal 1x, 2x, and 3x Magnification
Chandelier Cleaner
Clean Chandeliers with Ease
Just Spray and Drip Dry

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Phone: 612-788-1673

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