National Mail Order Association
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NMOA Network Newsletter for
January 15, 2013

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers Swan Moisturizing Lotions

Inspired by the flowering shrubs of the genus rosa plant, Wild Rose Hand and Body Lotion, Bath and Shower Gel and Soothing Bath Salts offer a new experience in moisturizing the entire body.

The silky smooth application and the delightful rose fragrance, provide a non-greasy hydration that your skin can appreciate. Wild Rose's fine ingredients are enriched and fortified with natural emollients, extracts, conditioners and vitamins to enhance, protect, beautify and keep your entire body soft and silky smooth. more information

P u b l i c a t i o n   o f   t h e   W e e k

Successful E-Mail Marketing Strategies

When it first came on the scene in the early to mid 1990s, email marketing was the hottest, most productive marketing tool on the map. Response rates and profits were many times greater than snail mail and other forms of selling. Then things changed. Response rates have dropped precipitously, and general productivity has evaporated.

What happened? Too many marketers devoted their efforts to sending millions of e-mails (hunting for sales) instead of building relationships with their subscribers (farming). That's why Successful E-Mail Marketing Strategies: from Hunting to Farming was written.

The authors, veterans of both the traditional marketing and email marketing wars, share their wisdom about how to make this exciting new marketing tool an effective one for finding new customers and mining existing customers more profitably. more information  

S p e c i a l   A n n o u n c e m e n t

Links to Free White Papers and Business Magazines

The NMOA is happy to announce a brand new page for all members to find educational and instructional white papers, e-books, and industry trade magazines. All available at no cost. Everything has been hand selected to bring the most value to you, our members.

You will find great how-to information on the latest marketing and business building topics. Information like using Twitter, Facebook, SEO and Social Media as a whole. Pay-Per-Click, e-mail strategies and more.

And we'll be adding more as they become available. But take note, no cost deals like this don't last forever, a publisher may cancel the offer at any time. So check out what's available today and get your copy at no cost while you can.

White Papers, e-books, and Business Magazine

Show Me the Money: Determining Return on Investment for People, Projects and Programs
Live Audio Conference, February 21,2013

'Show me the money!' is the mantra of the day. Senior leaders in private sector, public sector, and social sector organizations want to see value for investments made in people, projects and programs. This value, more than ever before, is defined in terms of return on investment. Until you can produce solid, verifiable numbers that prove the worth of investments, you may never gain the respect and leverage necessary to keep your processes moving forward. But to report ROI in isolation of other measures of performance is insufficient.

The ROI methodology is the most applied and documented approach to addressing this needed accountability. By developing six types of measures, the ROI methodology not only helps you determine the financial return on investment in your programs, but also provides data that will allow you to improve your programs. more information

F e a t u r e d   A r t i c l e

The 4 Things You Have to Get Right in Business
By Michael Menard

Most organizations know that in order to grow and be an industry leader, they have to continually innovate and undertake key projects that lead to growth. Unfortunately, many companies do so in a haphazard or non-strategic way.

Here's what typically happens: Leaders keep saying yes as various projects and ideas are presented to them for investment. They say yes until they run out of resources. The projects and ideas first on the list get funded in contrast to the best of all ideas across the organization. The sad truth is the early bird does get the worm. As a result, they waste money and resources, lose momentum, and then wonder why they never achieve their strategic goals.

But it doesn't have to be that way. There's a proven approach that enables leaders and decision makers to make a greater contribution to the business, activate the strategic plan, achieve the desired balance, and optimize allocation of limited resources. read full article

P r o d u c t s

Mini Reminder
Anti-Loss and Theft Device
Never Lose Anything Again
Softwater Soapworks
Solid Perfumes and
Felted Soaps
Bird Deflector
No Mess Window Protector
Bird Deflector Protects Your Windows

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