National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
December 6, 2012
F e a t u
r e d P r o d u c t
Wholesale Only: This product is
available only to resellers
Stops people from sitting on your cooler.
You know the scenario...you bring your ice
chest to the beach, the race track, the lake
and some well-meaning friend immediately
thinks it's the best seat in the house.
That's why we developed the Ice Chest
Topper. It's smart, it's fun and it gets the
job done. Attaches to your cooler with
Velcro strips and is easily removed and
stored inside the cooler when not in use.
Many more styles available.
P u b l i
c a t i o n o f t h e
W e e k
When it first
came on the scene in the early to mid 1990s,
email marketing was the hottest, most productive
marketing tool on the map. Response rates and
profits were many times greater than snail mail
and other forms of selling. Then things changed.
Response rates have dropped precipitously, and
general productivity has evaporated.
What happened? Too many marketers devoted their
efforts to sending millions of e-mails (hunting
for sales) instead of building relationships
with their subscribers (farming). That's why
Successful E-Mail Marketing Strategies: from
Hunting to Farming was written.
veterans of both the traditional marketing and
email marketing wars, share their wisdom about
how to make this exciting new marketing tool an
effective one for finding new customers and
mining existing customers more profitably.
S p e c i a l
A n n o u n c e m e n t
Insights: Strategies that Increase Revenue and
Live Audio Conference, December 13, 2012
There is a reason why the world's largest brand,
The Coca-Cola Company, and countless others lead
their mobile consumer experience with messaging
services. Messaging drives engagement, loyalty
and transactions, delivering value to the bottom
line. From text messaging, multimedia messaging,
email, Skype, Twitter, Facebook posts,
Foursquare check-ins, in-app push notifications
and more, messaging is changing the ways in
which brands market their products and services.
In this live audio conference you will learn
mobile's role in the marketing mix and see how
7%, not today's 1%, is the optimal spend rate.
We will share with you details regarding the
different forms of messaging, show you when and
how it is appropriate to use, and examples where
all forms of messaging have been successfully
used to drive value. Finally, we will conclude
by giving you a roadmap to success: how to buy,
sell and execute programs, while staying
compliant within industry regulations.
F e a t u r e
d A r t i c l e
Techniques for Producing Profitable Ideas
By Bob Bly
Are you stuck for an idea on your current
project? Try running through these pointers to
get those creative juices flowing.
Here is what you should do: Identify the
problem, assemble pertinent facts, gather
general knowledge, look for combinations, sleep
on it, use a checklist, get feed-back, team up,
and give new ideas a chance.
read full article
P r o d u c