National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
December 6, 2012

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers Chest Toppers

Stops people from sitting on your cooler. You know the bring your ice chest to the beach, the race track, the lake and some well-meaning friend immediately thinks it's the best seat in the house.

That's why we developed the Ice Chest Topper. It's smart, it's fun and it gets the job done. Attaches to your cooler with Velcro strips and is easily removed and stored inside the cooler when not in use. Many more styles available. more information

P u b l i c a t i o n   o f   t h e   W e e k

Successful E-Mail Marketing Strategies

When it first came on the scene in the early to mid 1990s, email marketing was the hottest, most productive marketing tool on the map. Response rates and profits were many times greater than snail mail and other forms of selling. Then things changed. Response rates have dropped precipitously, and general productivity has evaporated.

What happened? Too many marketers devoted their efforts to sending millions of e-mails (hunting for sales) instead of building relationships with their subscribers (farming). That's why Successful E-Mail Marketing Strategies: from Hunting to Farming was written.

The authors, veterans of both the traditional marketing and email marketing wars, share their wisdom about how to make this exciting new marketing tool an effective one for finding new customers and mining existing customers more profitably. more information   

S p e c i a l   A n n o u n c e m e n t

Mobile Messaging Insights: Strategies that Increase Revenue and Consumer Engagement
Live Audio Conference, December 13, 2012

There is a reason why the world's largest brand, The Coca-Cola Company, and countless others lead their mobile consumer experience with messaging services. Messaging drives engagement, loyalty and transactions, delivering value to the bottom line. From text messaging, multimedia messaging, email, Skype, Twitter, Facebook posts, Foursquare check-ins, in-app push notifications and more, messaging is changing the ways in which brands market their products and services. In this live audio conference you will learn mobile's role in the marketing mix and see how 7%, not today's 1%, is the optimal spend rate. We will share with you details regarding the different forms of messaging, show you when and how it is appropriate to use, and examples where all forms of messaging have been successfully used to drive value. Finally, we will conclude by giving you a roadmap to success: how to buy, sell and execute programs, while staying compliant within industry regulations. more information

F e a t u r e d   A r t i c l e

Practical Techniques for Producing Profitable Ideas
By Bob Bly

Are you stuck for an idea on your current project? Try running through these pointers to get those creative juices flowing.

Here is what you should do: Identify the problem, assemble pertinent facts, gather general knowledge, look for combinations, sleep on it, use a checklist, get feed-back, team up, and give new ideas a chance. read full article

P r o d u c t s
Chandelier Cleaner
Clean Chandeliers with Ease
Just Spray and Drip Dry
Peek-a-Boo Birdhouse
Watch a Live Bird Nest
From Inside Your Home

Personal Nasal Filter
Personal Air Filtration for
Construction, Allergies, and Landscaping

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

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