National Mail Order Association
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November 13, 2012

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers Fuel Saver

Boost Fuel Saver
, introduces a money saving, fuel saving, environmental saving, horsepower/performance one-in-all improvement product for your diesel, gasoline, or bio-fuel, engine. Until very recently, Boost Fuel Saver was only available in bulk containers... Now it is available to the general public and the business community!

Boost Fuel Saver contains an advanced burn-rate modifier and combustion surface modifier catalyst, which when combined with gasoline or diesel fuel; increases the rate of the combustion reaction and changes the molecular surface structure of the fuel to achieve a more efficient combustion process.

Every car, truck, commercial vehicle, RV, boat, motorcycle, ATV, lawnmower, etc. is a potential customer. According to the US Bureau of Transportation Statistics for 2009 there were 254,212,610 registered passenger vehicles, in the United States! Add to that about 15,000,000 commercial vehicles and you can see that the market potential is almost beyond imagination...

The Boost Fuel Saver fuel packs are sold individually in a 20 count POP counter display. Or they may be packaged 10 counts, in a Zip-Lock bag. Looking for distributors. more information

P u b l i c a t i o n   o f   t h e   W e e k

The Power of Direct Marketing                                                                     

In these challenging economic times, get access to powerful statistical evidence to fortify your decisions and justify your expenditures!

The 2011-2012 edition of The Power of Direct Marketing provides top-line comprehensive analyses and forecasts from the DMA/Global Insight economic model on the impact of direct marketing across all industries and sectors of the economy.

Be sure to check out the Direct Marketing Advertising Expenditures by Industry and Direct Marketing Driven Sales by Industry chapters. New charts contain detailed breakdowns for both DM advertising spending and sales by Media/Channel and Intended Purpose of Offer.

Data is broken down by channel, industry, and business model. more information

S p e c i a l   A n n o u n c e m e n t

Compliance With the PCI/CISP Credit Card Security Standards
Live Audio Conference, November 27, 2012

The Payment Card Industry Data Security Standard has driven compliance and security spending up, while giving long-time security professionals a stick to push the organization into thinking more strategically about data security. While the standard updates every two years, it is still a baseline which we should far exceed, not the ceiling by which we judge our information security efforts. Payment brands are assessing fines all the while breaches continue to increase in volume and complexity. This live audio conference will help you prepare for the upcoming changes in the standard, as well as provide strategies to reduce the scope and impact PCI DSS has on your enterprise. more information

F e a t u r e d   A r t i c l e

How to Dress Up Direct Mail
By Deborah Simpson, President Multi-Craft

Those familiar with the marketing industry know that nearly anything is possible when it comes to print and mailing. However, managing budgetary, logistical and ROI concerns is what gives us pros the expertise to develop the smartest mailing campaigns for our organizations or clients. Recent studies show that dimensional mail produces higher response rates than other direct mail formats. Recently, marketers have reported response rates anywhere between 25% and 50%.

So, what's new in dimensional mail? read full article

P r o d u c t s
Bird Deflector
No Mess Window Protector
Bird Deflector Protects Your Windows

Inflatable Book Reader
For iPads, Books and all eReaders
Softwater Soapworks
Solid Perfumes and
Felted Soaps

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

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