National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
October 30, 2012

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Scanner Guard Card

The Scanner Guard Card is the size of a credit card and is designed to protect personal information stored on credit cards, debit cards, smartcards, RFID driver's licenses and any other RFID Cards from e-pickpocket thieves using handheld RFID scanners.

The Scanner Guard Card is half as thick as a standard credit card so it will not increase the size of your wallet. It is very flexible and durable and designed to be placed in your wallet on the outer-sides of your set of credit cards providing protection against e-pickpocket thieves.

We offer individual cards to those people who just want one or two sets for their wallet or purse. We also cater to large corporations, small businesses and medium-sized businesses who want to buy larger quantities for retail purposes as well as to advertise their company with their business logo embossed on each card. You know that people WILL ask about the cards and your advertised business and where to get their own Scanner Guard Cards...and "Voila," another customer for you!

GREAT ADVERTISING PREMIUM PRODUCT --- Custom Printing --- Bulk Discounts more information

P u b l i c a t i o n   o f   t h e   W e e k

2012 Statistical Fact Book

Hone your strategy, plan campaigns, justify the budget, and produce winning results.

Revised, expanded, and only getting better! Your definitive source for direct marketing data, now in its 34th year of publication, is the Definitive Source for Direct Marketing Benchmarks and continues to adapt with the ever-changing business landscape, replacing and updating information as necessary.

Whether you are looking for basic benchmark information or hoping to find more detailed data, this report gives you the information you need. This year, DMA added dozens of new charts on new media to augment the updated information on traditional channels.

The 2012 Statistical Fact Book is THE source for benchmarks on how marketers allocate their spending, which new media are becoming mainstream, how customers respond to marketing, what trends are emerging, and much, much more. more information

S p e c i a l   A n n o u n c e m e n t

http://www.lorman.com/images/logo/logo_wo_tagline_small.jpgLead Generation: Strategies to Build Market Share
Live Audio Conference, November 14, 2012

Companies need a constant stream of new leads to provide new opportunities for sales and marketing follow up. There are hundreds of millions of people searching online at any given time. In this live audio conference, you will learn proven strategies to generate leads online. Find out how your company can increase market share by tapping into new markets and attracting new customers.

5 Reasons to Attend

• Learn how to generate new leads online
• Uncover tips to target highly qualified prospects
• Learn techniques to create an irresistible opt in offer
• Discover follow up strategies to speed up lead conversion
• Understand how to develop and implement lead generation systems

more information

F e a t u r e d   A r t i c l e

Multiplicity and The Digital Soap Box: Reputation Management for the 21st Century
By Jayme Pretzloff

The internet has changed the marketing landscape by introducing new and innovative ways of reaching potential customers. Some marketers would argue that it's made marketing and client acquisition easier because of these tools, but I argue that it has increased the difficulty. Not only are there more places that businesses have to be, increasing the time and monetary commitment to these marketing avenues, but it has also made reputation management much more difficult. read full article

P r o d u c t s


Handwash Reminder
Helping Prevent the Spread of
Viruses, Germs and Bacteria

The Bootlegger
Mini Liquor
Bottle Concealer

Mini Reminder
Anti-Loss and Theft Device
Never Lose Anything Again

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Phone: 612-788-1673
Email:  newsroom@nmoamembers.org

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