National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
October 23, 2012

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers FAMILY FUN PAK

NITELITE SPORTS introduces this great new kit called the NITEGAMES FAMILY FUN PAK. It contains the new NITELITE FOOTBALL, CURVEBALL and UFO which all 'LIGHT UP' for nitetime family fun in the backyard, on the beach, camping and on the college campus. These exciting products light up using replaceable and safe 8-inch light sticks. The UFO has won the Top Toy of the Year award.

NITELITE SPORTS has been producing lighted sports products since 1975 that are the brightest in the world. more information

P u b l i c a t i o n   o f   t h e   W e e k

Individual (Entrepreneur and New Business Startup Package)

Start or build your business on the right foot with professional help from the NMOA.

This business package is for the person just starting a new business, or the person who has started a business and wants to learn better marketing tactics, or the person who wants a professional introduction to direct marketing processes and how they apply to selling products and services in general. It is the best package available for those researching or starting a home or small business, or new to the direct marketing and mail order business including web-based businesses. more information

S p e c i a l   A n n o u n c e m e n t

Effective Discounting Strategies
Live Audio Conference, November 7, 2012

Discounting strategies are incredibly difficult and complicated to design and manage. They require an intimate knowledge of your products, customers, and competition, and alignment between multiple, often disparate, functions in the organization. While the benefits of a well thought out and properly implemented strategy can be tremendous, the downside of a poorly conceived strategy can be crippling to the financial viability of any firm. In this live audio conference, we will look at B2B and B2C examples of effective and ineffective strategies, the implications for each, and discuss the foundational elements of an effective discounting strategy. This session will include what the goals of a discounting strategy should be, and how to apply best practices to your particular industry and organization. more information

F e a t u r e d   A r t i c l e

Proof Positive: Seven Facts to Breathe Life into Your Business
By Bill McBean

(Just as there are facts of life that affect us personally, there are facts of business life that affect us as entrepreneurs. Bill McBean shares what he has learned over the course of a successful career to help you avoid common mistakes and steer your company in the direction you want it to go).

Doomed from the start. If you're an entrepreneur or an entrepreneur-hopeful, it's probably difficult to keep those four words from causing you to second guess your every move as you plan and run your business. They become especially hard to ignore when you consider the fact that less than 30 percent of businesses last more than 10 years, and most failures happen within the first few years of operation. The truth is, many things could go wrong: an ill-conceived business idea, poor planning, lack of capital, ineffective leadership, and more. In the high stakes world of running a business, those are the facts. read full article

P r o d u c t s

Megaphone You Drink From
Made in the USA
Chandelier Cleaner
Clean Chandeliers with Ease
Just Spray and Drip Dry
Boost Fuel Saver
Fuel Treatment
Saves Gas Mileage

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2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

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