National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
October 16, 2012

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

http://www.nmoa.org/Products/images/paintbrushprotectordemo.jpgPaint Brush Protector

Wet Storage: Put your paintbrush with excess paint removed from the paintbrush into a the PBP, pulling the handle upward toward the top PBP seating the brush firmly against the top, close, then put into fluid media i.e. paint, water, thinner etc. You can leave in PBP in fluid media OVERNIGHT with out ruining the bristles. PBP can be cleaned with soap & water or thinner and left to air dry.

Dry storage: Whether your paintbrush is new or used, place paint brush in the PBP. Slide handle of paint brush to the top of PBP so the paintbrush sits firmly against the top of the handles for optimal storage.

Manufactured commercial grade quality, made in USA, recycled materials. Resellers and distributors wanted. more information

P u b l i c a t i o n   o f   t h e   W e e k

The Catalog Strategist's Toolkit
By Katie Muldoon


Here it is at your fingertips and at your keyboard--all the forms, charts, checklists, and spreadsheets--everything you will need to start a new catalog or manage an existing catalog more profitably.

All the areas are covered--from creative to production to merchandising to managing to testing and measurement. And it's by Katie Muldoon, one of the leading catalog experts of the past thirty years. more information

S p e c i a l   A n n o u n c e m e n t

5 Secrets to Making Your Website Sell
Live Audio Conference, October 25, 2012

What is the secret behind successful websites? Copy. Not pretty graphics -- although pretty graphics can add to your brand and help sell, the copy does the heavy lifting. Mistake entrepreneurs make, especially beginning entrepreneurs, is they spend all this time and money creating a pretty site and pretty logo and nothing on copy, and then they end up with a pretty site that doesn't do anything for them. Join Michele PW, your $Ka-Ching!$ Marketing Strategist as she dishes on what you need to do to transform your website so you start seeing real, proven results in your business.

5 Reasons to Attend

• Learn how to tweak your website to open the floodgates
• Understand why good copy is more important than a pretty website
• Learn the secrets to getting people to buy on your website
• Discover some of the most overlooked strategies that make your website profitable
• Gain more visibility, more clients and more money
more information

F e a t u r e d   A r t i c l e

The Sales Approach Your eCommerce Store Is Probably Missing (Using social marketing to overcome the most common cause of eCommerce failure)
By Rudy DeFelice, CEO, Bizinate.com

Over 20,000 ecommerce stores are opened every week in the U.S. Most of them will fail. And most of those will have one thing in common - they neglect to tap their best audience. It is not what they are selling, but who they are selling to, that matters most.

Finding your best audience

It has long been understood that social phenomena - fashion, a new band, a viral video - spread through social relationships. Malcolm Gladwell talked about "influencers" in the seminal book The Tipping Point. Influencers spot and adopt trends and through their adoption influence others in their social sphere to do the same. Geoffrey Moore articulated the spread of ideas through early adopters - those that are inclined to try new things early - in his masterpiece Crossing The Chasm. The common thread between these teachings is that ideas are cultivated by planting a few seeds in the right fields, and that only certain fields are receptive to those seeds. As those seeds sprout, they spread seeds more broadly. But you can't just scatter those to the wind - they rarely take.

So what does that mean for the 20,000 ecommerce stores that open each week? read full article

P r o d u c t s


Fuel Saver
Gasoline Independence with
Gasoline Technology System
http://www.nmoa.org/Products/images/spinstortn.jpg
Spin'n Stor
Salad and Produce Spinner
That Stores

Ice Chest Toppers
Stops People From
Sitting on Your Cooler

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Phone: 612-788-1673
Email:  newsroom@nmoamembers.org

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