National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
October 9, 2012
F e a t u
r e d P r o d u c t
Wholesale Only: This product is
available only to resellers
Professional Hanging Flower Baskets
Now anyone can create impressive hanging
displays with full-coverage, designer drama.
Growers, Garden Centers, Nurseries Shops,
Cafes, Parks, Malls Homeowners, Renters can
make the most of every season with
jaw-dropping explosions of color.
Planting larger, more mature plants makes it
easier to get a head start on the seasonal
bloomers, fruits and vegetables. Easy,
fuss-free planting makes changing your
plantings easier than ever. Remember, our
planters are UV protected to be used season
after season, year after year.
• Made in America with 100% recycled
• no moss or lining needed
• UV protected for re-use, year after year
• 1" water reservoir for better water
• no root damage from squeezing plants
through tiny holes in bags or baskets
P u b l i
c a t i o n o f t h e
W e e k
Mailing What! Archive
World's biggest online resource of direct
The Who's Mailing What! Direct Mail
Archive is a massive library of direct
mail data and packages.
For over twenty years, the Who's Mailing
What! Archive has been the leader in
direct mail intelligence. Now online in a
searchable database with direct mail package
details and scanned images, the Who's
Mailing What! Archive lets you see the
mailing packages other companies have mailed
in order to learn from their tests and
direct mail controls!
More direct mail intelligence...easy search
capabilities...thousands of scanned
images...all at your fingertips!
S p e c i a l
A n n o u n c e m e n t
Successful Merging of Email and Video
Email is evolving and video is becoming more
prevalent in today's email marketing. How can
you use highly engaging video content in your
emails to drive conversion and program value?
In this live audio conference, we will cover
everything you need to know about video in email
so you can get started today. From creative
design to email client support for video, you
will learn what you need to know about video
emails so you can make an informed decision
about including video in your email program
today. We will show through examples and case
studies from the field what works and what
doesn't. We will close with a short question and
answer session, so you can be sure you'll get
the specific information you need.
5 Reasons to Attend
• Discover why you should be using video in email
to drive engagement and response
• Learn which email programs support video in
email and what video formats you can use
• Understand how to coordinate using video in
campaigns and where to find existing content
• Learn how to get started, producing your own
video using free tools
• Get examples of techniques and best practices
from the field
read more about the live audio conference
F e a t u r e
d A r t i c l e
What McDonald's can Teach you about Marketing?
by Bob Bly
A few months ago I heard a radio commercial for McDonald's. I'm not a big
fan of general advertising, but I thought this commercial was moderately
clever and effective.
In the commercial, a guy walks into work late carrying a cup of McDonald's
coffee. The irate boss berates him: "You're late because you stopped and
bought a cup of McDonald's coffee?" "Nope," the worker replies. "What do you
mean, nope?" the boss says, irritated. "It's right in your hand." "But I
didn't BUY this cup of McDonald's coffee," our hero corrects him. "I got it
FREE when I went to McDonald's and bought a delicious breakfast meal." What
they are selling, of course, is not the brand or the food. They are selling
the offer: buy a breakfast and get the coffee free.
As all direct marketers know, offers are essential for generating
advertising response ... and free offers are usually the most attractive.
read full article
P r o d u c