National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
September 25, 2012
F e a t u
r e d P r o d u c t
Wholesale Only: This product is
available only to resellers
Chandeliers present a unique cleaning
challenge. They're fragile, too high to
reach easily and trap dust quickly. QCI
Direct Chandelier Cleaner is specially
formulated to clean chandeliers quickly,
affordably and with ease.
Just spray and let drip dry- no muss, no
fuss! Your glass fixtures will be sparkling
Consumers love this hard to find product
because it does the job right the first
time. It's a hard to find, unique solution
that people can rely on, again and again.
There is simply no other way to clean
crystal and glass chandeliers without taking
them down or using a ladder.
P u b l i
c a t i o n o f t h e
W e e k
How to Create
Small Business Advertising
money on bad advertising! You can double -- or
even triple -- the response of your print
advertising by learning to create good ads.
No matter if you are using magazine ads,
newspaper ads, website ads, or any other type of
print ads, when you can get more response from
the same advertising investment...it’s like
getting a free advertising bonus!
No matter what business you're in, learning to
create effective advertising is a vital skill.
Arguably, it's one of the most important sales
and marketing skills you can obtain that has a
direct impact on your bottom line. Even if you
don't create your own ads, being able to judge
the quality of an ad someone creates for you is
an absolute must!
Creating good advertisements is not that hard,
you just need to know good advertising methods.
This new NMOA training guide How to Create
Successful Small Business Advertising will help
you do just that.
S p e c i a l
A n n o u n c e m e n t
Know Which Half of Your Digital Ad Dollar is
Pssssst. There's a revolution going on and it's
happening on a global scale. The point of
preference is migrating to digital channels
(web, mobile, social, email) and this has
profound implications for marketers. Perhaps the
biggest of these is that it's now possible to
measure and truly understand the impact and
outcomes from your marketing spend. Think about
it: for the first time in marketing history, we
can now find the answer to John Wannamakers'
famous question - which half of the marketing
dollar is wasted?
read more about the audio conference
F e a t u r e
d A r t i c l e
How to Write Great Content Google will Love
By Bob Bly
I've read that Google changes its search algorithm hundreds of times a year,
as incredible as that sounds.
As of late, they've made the search engine "fussier" about the content it
Specifically, Google is rejecting crappy articles stuffed with keywords and
written by content mills.
So how do you write content that both Google and your readers will value?
read full article
P r o d u c