National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
September 11, 2012

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers Fuel Saver

Boost Fuel Saver
, introduces a money saving, fuel saving, environmental saving, horsepower/performance one-in-all improvement product for your diesel, gasoline, or bio-fuel, engine. Until very recently, Boost Fuel Saver was only available in bulk containers... Now it is available to the general public and the business community!

Boost Fuel Saver contains an advanced burn-rate modifier and combustion surface modifier catalyst, which when combined with gasoline or diesel fuel; increases the rate of the combustion reaction and changes the molecular surface structure of the fuel to achieve a more efficient combustion process.

Every car, truck, commercial vehicle, RV, boat, motorcycle, ATV, lawnmower, etc. is a potential customer. According to the US Bureau of Transportation Statistics for 2009 there were 254,212,610 registered passenger vehicles, in the United States! Add to that about 15,000,000 commercial vehicles and you can see that the market potential is almost beyond imagination...

The Boost Fuel Saver fuel pack's are sold individually in a 20 count POP counter display. Or they may be packaged 10 counts, in a Zip-Lock bag.

Looking for distributors. more information

P u b l i c a t i o n   o f   t h e   W e e k Marketing: The Economics of Data-Driven Marketing

The search for greater efficiency and the elimination of waste have been the two eternal targets of corporate management. But despite such new ideas as Customer Relationship Management, marketing has been relatively immune to such efforts. But that has changed. Marketers are searching for new metrics and new models for cutting waste and improving efficiency.

That is why Accountable Marketing was written and why it must be read. The author, a seasoned veteran the entire spectrum of marketing activities, provides a model based on the most basic and most important management principle: test and measure. He shows how to applies that model to all forms of marketing, from "hard-umbers" based CRM and other kinds of data-driven marketing to all different kinds of "softer-side" sales promotion and image advertising. Tests and measures of all these different marketing forms are used to establish the ACPO (Allowable Cost Per Order), which drives all assessments of marketing efficiency and profitability for all kinds and types of programs, from single offers to continuity programs to upsell and cross-sell efforts. more information

S p e c i a l   A n n o u n c e m e n t

Links to Free White Papers and Business Magazines

The NMOA is happy to announce a page for all members to find educational and instructional white papers, e-books, and industry trade magazines. All available at no cost. Everything has been hand selected to bring the most value to you, our members.

You will find great how-to information on the latest marketing and business building topics. Information like using Twitter, Facebook, SEO and Social Media as a whole. Pay-Per-Click, e-mail strategies and more.

And we'll be adding more as they become available. But take note, no cost deals like this don't last forever, a publisher may cancel the offer at any time. So check out what's available today and get your copy at no cost while you can. White Papers, e-books, and Business Magazines

F e a t u r e d   A r t i c l e

Essential Equipment for Direct Marketers
By Bob Bly

What's the most important piece of office equipment any direct marketer can own?

It's not a color printer ... a smart phone ... or even a PC. It's a pocket calculator. Costs only a few bucks to buy one, yet many marketers I speak to seem either not to own one ... or if they own one, they don't use it.

Here's what leads me to this conclusion....

At least once a week, I get a call or e-mail that goes something like this: "Bob, my name is John Q. Public. I've self-published a terrific book, and I want you to write a direct mail package to help me sell it. What do you charge?"

After I ask a few questions, I find out what I need to know.... The book has a cover price of $15 ... John printed 3,000 copies at a short-run book printer for $3 a copy ... and therefore his net per copy is $12 each. I tell John to forget it - he'll never make money selling his book with a direct mail campaign. John is shocked. He spent 9 grand of his kid's college fund printing those 3,000 books. They are cluttering his spare bedroom. His wife wants them out of the house.

Bookstores have no interest in carrying John's self-published book. Newspapers aren't reviewing it. He was counting on direct mail to make him rich and famous. And here I am, crushing his hopes and dreams. read full article

P r o d u c t s

Scanner Guard Card
Place in Wallet

T2Greens Golf Training
Golf Swing
Training System
The Wedge
Self-Cleaning Rain Gutter
and Downspout Filter

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Phone: 612-788-1673

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