National Mail Order Association
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NMOA Network Newsletter for
August 21, 2012

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

http://www.nmoa.org/Products/images/chopkepper.jpgChop Keeper

Tired of messy counters and juice and crumb spills? Chop Keeper is your answer! No spills, no splash, no mess, no splatter... chopping tray.

Chop Keeper has raised sides, is dishwasher safe, and is FDA approved.

Revolutionary flexing chopping tray with raised sides helps keep food contained. more information

P u b l i c a t i o n   o f   t h e   W e e k

Successful E-Mail Marketing Strategies

When it first came on the scene in the early to mid 1990s, email marketing was the hottest, most productive marketing tool on the map. Response rates and profits were many times greater than snail mail and other forms of selling. Then things changed. Response rates have dropped precipitously, and general productivity has evaporated.

What happened? Too many marketers devoted their efforts to sending millions of e-mails (hunting for sales) instead of building relationships with their subscribers (farming). That's why Successful E-Mail Marketing Strategies: from Hunting to Farming was written.

The authors, veterans of both the traditional marketing and email marketing wars, share their wisdom about how to make this exciting new marketing tool an effective one for finding new customers and mining existing customers more profitably. more information  

S p e c i a l   A n n o u n c e m e n t

Direct Marketing and Business Books by Bob Bly

Bob Bly, the man McGraw-Hill calls 'America's top copywriter,' has written copy for more than 100 companies including Boardroom, Phillips, IBM, Medical Economics, AlliedSignal, and Lucent Technologies. He is the author of more than 60 books and a columnist for DM News and Early to Rise. He is the author of what many consider to be the "Bible" of copywriting, The Copywriter's Handbook, published by Henry Holt & Co. The legendary David Ogilvy said, "I don't know a single copywriter whose work would not be improved by reading this book. And that includes me."
Visit this page to find details about his books.

F e a t u r e d   A r t i c l e

Is Anybody Out There? 4 Strategies for Email Marketing Success
By Todd Bates

Should you ever bring up the topic of email marketing, you will certainly hear people complain about the hundreds of emails they receive on a daily basis. They will tell you sob stories about the endless "junk" they receive and how they try to opt-out from all of that "spam" ...all to no avail! They might even give you a strange look (after all, you did bring up email marketing at a party) and start asking you if you are "one of those people" who sends huge volumes of email.
read full article

P r o d u c t s

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Paint Brush Protector
Extend the Life of Your Paint Brush
Wet or Dry Storage

Scanner Guard Card
Place in Wallet
Helps Stop Electronic ID Theft
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Kitty Lounge
Plastic Disposable Litter Trays
Never Touch Dirty Litter Again

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