National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
August 21, 2012
F e a t u
r e d P r o d u c t
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P u b l i
c a t i o n o f t h e
W e e k
When it first
came on the scene in the early to mid 1990s,
email marketing was the hottest, most productive
marketing tool on the map. Response rates and
profits were many times greater than snail mail
and other forms of selling. Then things changed.
Response rates have dropped precipitously, and
general productivity has evaporated.
What happened? Too many marketers devoted their
efforts to sending millions of e-mails (hunting
for sales) instead of building relationships
with their subscribers (farming). That's why
Successful E-Mail Marketing Strategies: from
Hunting to Farming was written.
veterans of both the traditional marketing and
email marketing wars, share their wisdom about
how to make this exciting new marketing tool an
effective one for finding new customers and
mining existing customers more profitably.
S p e c i a l
A n n o u n c e m e n t
Marketing and Business Books by Bob Bly
Bob Bly, the man McGraw-Hill calls 'America's
top copywriter,' has written copy for more
than 100 companies including Boardroom,
Phillips, IBM, Medical Economics, AlliedSignal,
and Lucent Technologies. He is the author of
more than 60 books and a columnist for DM News
and Early to Rise. He is the author of what many
consider to be the "Bible" of copywriting,
Copywriter's Handbook, published by Henry Holt &
Co. The legendary David Ogilvy said, "I don't
know a single copywriter whose work would not be
improved by reading this book. And that includes
Visit this page to find details about his books.
F e a t u r e
d A r t i c l e
Is Anybody Out There? 4 Strategies for Email
By Todd Bates
Should you ever bring up the topic of email marketing, you will certainly
hear people complain about the hundreds of emails they receive on a daily
basis. They will tell you sob stories about the endless "junk" they receive
and how they try to opt-out from all of that "spam" ...all to no avail! They
might even give you a strange look (after all, you did bring up email
marketing at a party) and start asking you if you are "one of those people"
who sends huge volumes of email.
read full article
P r o d u c