National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
August 7, 2012

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers FAMILY FUN PAK

NITELITE SPORTS introduces this great new kit called the NITEGAMES FAMILY FUN PAK. It contains the new NITELITE FOOTBALL, CURVEBALL and UFO which all 'LIGHT UP' for nitetime family fun in the backyard, on the beach, camping and on the college campus. These exciting products light up using replaceable and safe 8 inch light sticks. The UFO won the Top Toy of the Year award.

NITELITE SPORTS has been producing lighted sports products since 1975 which are the Brightest in the world. more information

P u b l i c a t i o n   o f   t h e   W e e k

2012 Directory of Major Mailers

2012 Edition of Major Mailers is your insider's guide to the companies spending over $50 Billion in direct mail efforts. If you are a supplier of direct mail or email services, the Directory of Major Mailers (print edition or online) will be your path to new business and success.

Claim your share today! Key information includes:
• More than 4,000 profiles of direct marketing companies that use direct mail and email
• Full contact information including address, phone, fax, website, email address, etc.
• Thousands of key contacts - your qualified leads!
• 29,000+ mailings described by category, format, marketing technique
• 200+ categories of mail, including financial services, insurance, publishing, fund raising, travel, telecommunications and more!
• Scanned images of direct mail packages (online only)
• Mailers who use 4-color printing or variable data printing (VDP)
• Special Section: Geographical Index
• Special Section: Format Index
• Special Section: Alphabetical Executive Contact Index  more information

S p e c i a l   A n n o u n c e m e n t

Enter Now!
The Made in America - Hot Product Contest

The search for the most unique and interesting products Made in America is on. The NMOA's biggest contest ever - where America picks the winners!

If you are a manufacturer, retailer, or just someone who likes cool new products, this is an event you want to be part of. Get more information here, Made in America Contest

F e a t u r e d   A r t i c l e

Why Some Lists Work and Others Do Not
By David Bancroft Avrick

It's amazing. You read a datacard and the description of the list that you're planning to select appears to be a perfect match to your customer profile. You rent 5,000 names and mail them. Your mailing is a disaster! What went wrong?

You immediately double check the datacard - yes, it still looks right. You call your list broker and ask, "Did they ship the right names?" The list broker checks and says, "Yes, they shipped the right names."

So now you're left with the question: Why do some lists work, and others do not? read full article

P r o d u c t s
Cabinet Accents
Decorative Designs to
Embellish Your Kitchen Cabinets
Peek-a-Boo Birdhouse
View the Inside of a Bird's Nest
From Inside Your Home

The Snail
Premium Designer
Towel Holder

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

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