National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
August 7, 2012
F e a t u
r e d P r o d u c t
Wholesale Only: This product is
available only to resellers
FAMILY FUN PAK
NITELITE SPORTS introduces this great new
kit called the NITEGAMES FAMILY FUN PAK.
It contains the new NITELITE FOOTBALL,
CURVEBALL and UFO which all 'LIGHT UP' for
nitetime family fun in the backyard, on the
beach, camping and on the college campus.
These exciting products light up using
replaceable and safe 8 inch light sticks.
The UFO won the Top Toy of the Year award.
NITELITE SPORTS has been producing lighted
sports products since 1975 which are the
Brightest in the world.
P u b l i
c a t i o n o f t h e
W e e k
2012 Directory of Major Mailers
2012 Edition of
Major Mailers is your insider's guide to the
companies spending over $50 Billion in direct
mail efforts. If you are a supplier of direct
mail or email services, the Directory of Major
Mailers (print edition or online) will be your
path to new business and success.
Claim your share today! Key information
• More than 4,000 profiles of direct marketing
companies that use direct mail and email
• Full contact information including address,
phone, fax, website, email address, etc.
• Thousands of key contacts - your qualified
• 29,000+ mailings described by category,
format, marketing technique
• 200+ categories of mail, including financial
services, insurance, publishing, fund raising,
travel, telecommunications and more!
• Scanned images of direct mail packages (online
• Mailers who use 4-color printing or variable
data printing (VDP)
• Special Section: Geographical Index
• Special Section: Format Index
• Special Section: Alphabetical Executive
S p e c i a l
A n n o u n c e m e n t
The Made in America - Hot Product Contest
The search for the most unique and
interesting products Made in America
The NMOA's biggest contest ever -
where America picks the winners!
If you are a manufacturer, retailer, or just
someone who likes cool new products, this
is an event you want to be part of. Get more
Made in America Contest
F e a t u r e
d A r t i c l e
Why Some Lists Work and Others Do Not
By David Bancroft Avrick
It's amazing. You read a datacard and the description of the list that
you're planning to select appears to be a perfect match to your customer
profile. You rent 5,000 names and mail them. Your mailing is a disaster!
What went wrong?
You immediately double check the datacard - yes, it still looks right. You
call your list broker and ask, "Did they ship the right names?" The list
broker checks and says, "Yes, they shipped the right names."
So now you're left with the question: Why do some lists work, and others do
read full article
P r o d u c