National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
June 12, 2012

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Downspout Safety Cap

A downspout's edge is sharp enough to slice a cucumber. The Downspout Safety Cap is the first safety cap to provide the ultimate protection from a downspout's sharp edges. It protects your family, and completes the exterior look of your home, leaving no corner unfinished.

• Slips on the end of your downspout
• Designed with elastic to ensure a secure and snug fit
• Allows water and debris to flow freely
• Made in the USA from 100% recycled materials
• Fits all standard 2" x 3" downspouts

Seeking resellers of all kinds. Great margins. more information

P u b l i c a t i o n   o f   t h e   W e e k

Open Me Now
Direct mail envelopes that work...and those that don't

Making that first impression count...and sell. Still need convincing that the old saying "You don't get a second chance to make a first impression" is still true? The evidence is as near as your mailbox. Every year, more than half a billion pieces of perfectly good direct mail pieces are tossed into the wastebasket without ever getting opened.

Why? Because whoever designed their envelopes didn't know how to get them to say "Open Me Now!"

And there's no reason for that waste of good marketing to continue. Herschell Gordon Lewis, the greatest copywriter of our time, spells out all the rules and discloses all the secrets you will ever need to make sure that envelope catches the recipient's eye, including:
• Speed formats
• Rubber stamp effects
• The power of the provocative return address
• When less is more...and when it's just less more information

S p e c i a l   A n n o u n c e m e n t

Enter Now!
The Made in America - Hot Product Contest

The search for the most unique and interesting products Made in America is on. The NMOA's biggest contest ever - where America picks the winners!

If you are a manufacturer, retailer, or just someone who likes cool new products, this is an event you want to be part of. Get more information here, Made in America Contest

F e a t u r e d   A r t i c l e

The Ten Key Roles of a B-to-B Corporate Marketing Function...Or: Avoiding the Loneliness of Long-Term Parking
By Atlee Valentine Pope and Ralph A. Oliva

"Over the last year, I have brought three good ideas forward to our company leadership council – each founded on fact-based market research and strong customer insights – and yet these ideas just didn't get any traction. Each time the idea was received with lukewarm interest and summarily relegated to a parking lot. In fact, my favorite concept fared so poorly that it was relegated to long-term parking! I believe ignoring marketing contributions like these will ultimately put my company at a great disadvantage. I know marketing can make a difference to our organization. I just don't know what to do to get our voice heard, get a buy-in to our ideas, and ultimately have a greater impact."

This executive's lamentation is not uncommon. read full article

P r o d u c t s

Card Cache
Chic Cable Wallet for
Gift and Credit Cards

Double Your Lifting Strength
and Save Your Back

Battery Chem
Battery Reconditioning Supplies
for Cars, Boats, Trucks, etc

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

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