F e a t u
r e d P r o d u c t
Wholesale Only: This product is
available only to resellers
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Interested in both resellers and
P u b l i
c a t i o n o f t h e
W e e k
Despite the uncertain economy, despite the
dramatic drop in the NASDAQ, despite the
crashing dotcoms, you can make money with
Interactive Marketing...with the right guidance.
That's where the real-time, real-world practical
ideas and advice of High Performance Interactive
Marketing will help you navigate the dangerous
but profitable waters of the new interactive
press of recent years has been filled with
dramatic interactive marketing success stories.
But the landscape behind these exciting pictures
is littered with the remains of the
failures—those who couldn't handle the problems
and challenges of this exciting
and ever-changing new world.
High Performance Interactive Marketing gives you
all the strategic and tactical tools and
insights you'll need to succeed in the exciting,
high-potential new marketing and media world.
S p e c i a l
A n n o u n c e m e n t
Tool for Direct Mail Marketers
The latest tool for increasing your direct mail
response is eTriggerPro.
This new tool ties your direct mail, eMail and
text messages together - integrating them into
one campaign. It tracks your mail to the
delivery post office then automatically triggers
delivery of an eMail and/or text message to your
customer that same day.
It's fast, inexpensive, and secure. PLUS, a
recent test produced a 288% lift in opens and
579% lift in clicks.
You can get complete details on this
revolutionary new tool here:
You heard it first from the NMOA!
F e a t u r e
d A r t i c l e
Sales Letters and Testimonials: One Trick to
Improve Your Conversion Rate
By Todd Bates
The majority of people don't want to be first to try something new. Yes,
there are a few brave souls who are pioneers and push the envelope in
business and exploration, but they are the minority. When considering a
product or service, most people want to know that others have tried it. If
people in their own sphere of influence haven't tested it, how do they know
it will work? Consumers don't want to waste time, money and energy by
blindly trying something just to have it fail.
read full article
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