National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
May 1, 2012
F e a t u
r e d P r o d u c t
Wholesale Only: This product is
available only to resellers
Megaphone you can drink from. Pioneer
Marketing Introduces the Mug-A-Phone, a big 16 oz. mug and
voice amplifying megaphone all in one.
Special lid designed to 'sip-n-shout'
without spilling beverage.
Made in America from durable high impact
plastics. All major colors available.
Customization and Imprinting are Available.
P u b l i
c a t i o n o f t h e
W e e k
Direct Mail Sales Explosion System
Watch Your Direct Mail Results Explode Using 3D
If you're a company that has lower-volume direct
mail needs, say 5,000-piece mailings or less,
there is no better way for your sales results to
skyrocket than by using 3D Direct Mail
techniques. What some call 'lumpy mailings.'
Your mailing list aside, one of the key
factors for direct mail success is being able to
break through all the mail clutter and stand out
from the competition. Your competition being
both the people that provide similar services as
you, and also all the other flat promotions that
people are bombarded with day in and day out.
3D mailings are a proven method for getting you
noticed and remembered.
S p e c i a l
A n n o u n c e m e n t
How to Create
Small Business Advertising
money on bad advertising! You can double -- or
even triple -- the response of your print
advertising by learning to create good ads.
No matter if you are using magazine ads,
newspaper ads, website ads, or any other type of
print ads, when you can get more response from
the same advertising investment...it’s like
getting a free advertising bonus!
No matter what business you're in, learning to
create effective advertising is a vital skill.
Arguably, it's one of the most important sales
and marketing skills you can obtain that has a
direct impact on your bottom line. Even if you
don't create your own ads, being able to judge
the quality of an ad someone creates for you is
an absolute must!
Creating good advertisements is not that hard,
you just need to know good advertising methods.
This new NMOA training guide How to Create
Successful Small Business Advertising will help
you do just that.
F e a t u r e
d A r t i c l e
Ahead of Change or Behind the Times?
Be a Chief Change Agent
By Charlyne Meinhard
As Chief Executive Officer, you are the starter of change, and the stopper of
change. Nothing significant in your organization happens that you don't
allow, including atrophy. Failure with change is easy. Leading change is
hard. Leading change that works is harder still. Smart CEOs, as Chief Change
Agent, stay ahead of change to set the path that achieves the intended
Since 2009, the U.S. has seen unprecedented releases of CEOs who were held
accountable for failures with change inside their organizations, either by
omission or commission. Why does change cause so many failures?
read full article
P r o d u c