National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
April 11, 2012

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Downspout Safety Cap

A downspout's edge is sharp enough to slice a cucumber. The Downspout Safety Cap is the first safety cap to provide the ultimate protection from a downspout's sharp edges. It protects your family, and completes the exterior look of your home, leaving no corner unfinished.

• Slips on the end of your downspout.
• Designed with elastic to ensure a secure and snug fit.
• Allows water and debris to flow freely.
• Made in the USA from 100% recycled materials.
• Fits all standard 2" x 3" downspouts.

Seeking resellers of all kinds. Great margins. more information

P u b l i c a t i o n   o f   t h e   W e e k

New Edition! 2012 Directory of Major Mailers

2012 Edition of Major Mailers is your insider's guide to the companies spending over $50 Billion in direct mail efforts. If you are a supplier of direct mail or email services, the Directory of Major Mailers (print edition or online) will be your path to new business and success.

Claim your share today! Key information includes:
• More than 4,000 profiles of direct marketing companies that use direct mail and email
• Full contact information including address, phone, fax, website, email address, etc.
• Thousands of key contacts - your qualified leads!
• 29,000+ mailings described by category, format, marketing technique
• 200+ categories of mail, including financial services, insurance, publishing, fund raising, travel, telecommunications and more!
• Scanned images of direct mail packages (online only)
• Mailers who use 4-color printing or variable data printing (VDP)
• Special Section: Geographical Index
• Special Section: Format Index
• Special Section: Alphabetical Executive Contact Index  more information

S p e c i a l   A n n o u n c e m e n t

Database of Mail Order Catalogs by MediaFinder

Do you have something to sell to mail order catalogs and need a mailing list of catalogs? Now you can get a list of just the catalogs you want by using the new MediaFinder catalog search tool.

You can search for consumer or business-to-business catalogs, as well as by subject, by state, by country, or any combination, and download the list right to your computer.
Click here to see how easy it is to search for the catalogs you want to market to today.

F e a t u r e d   A r t i c l e

Value: What Your Customers Really Want, Learn How to Sell Based on Value, Not Price
By Nathan Jamail

How many times do you hear, "The customer only cares about the price"? Most companies or individuals will say they hear it all the time. Price is only an issue when it is presented as the only benefit (or primary benefit). Regardless of industry, product and economy, a company does not need professional sales people to sell price. For that, all they need is a website or catalog and a payment processor.

If a sales organization wants to increase sales and margin, they need to teach the sales team how to establish real value and once the sales teams are taught this, they need to practice doing it over and over again. The difference between an amateur and a professional is a professional practices their skills; they don't just play the game or go on sales calls assuming the sales call is their 'practice.' The key to overcoming price is not a scripted catchy phrase, rather it is learning how to create a real value partnership and in order to do that, one must practice.
read full article

P r o d u c t s

Ice Chest Toppers
Stops People From
Sitting on Your Cooler

Megaphone You Drink From
Made in the USA

Card Cache
Chic Cable Wallet for
Gift and Credit Cards

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

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