National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
April 11, 2012
F e a t u
r e d P r o d u c t
Wholesale Only: This product is
available only to resellers
A downspout's edge is sharp enough to slice
a cucumber. The Downspout Safety Cap
is the first safety cap to provide the
ultimate protection from a downspout's sharp
edges. It protects your family, and
completes the exterior look of your home,
leaving no corner unfinished.
• Slips on the end of your downspout.
• Designed with elastic to ensure a secure and snug fit.
• Allows water and debris to flow freely.
• Made in the USA from 100% recycled
• Fits all standard 2" x 3" downspouts.
Seeking resellers of all kinds. Great
P u b l i
c a t i o n o f t h e
W e e k
Edition! 2012 Directory of Major Mailers
2012 Edition of
Major Mailers is your insider's guide to the
companies spending over $50 Billion in direct
mail efforts. If you are a supplier of direct
mail or email services, the Directory of Major
Mailers (print edition or online) will be your
path to new business and success.
Claim your share today! Key information
• More than 4,000 profiles of direct marketing
companies that use direct mail and email
• Full contact information including address,
phone, fax, website, email address, etc.
• Thousands of key contacts - your qualified
• 29,000+ mailings described by category,
format, marketing technique
• 200+ categories of mail, including financial
services, insurance, publishing, fund raising,
travel, telecommunications and more!
• Scanned images of direct mail packages (online
• Mailers who use 4-color printing or variable
data printing (VDP)
• Special Section: Geographical Index
• Special Section: Format Index
• Special Section: Alphabetical Executive
S p e c i a l
A n n o u n c e m e n t
of Mail Order Catalogs by MediaFinder
Do you have something to sell to mail order
catalogs and need a mailing list of catalogs?
Now you can get a list of just the catalogs you
want by using the new MediaFinder catalog search
You can search for consumer or
business-to-business catalogs, as well as by
subject, by state, by country, or any
combination, and download the list right to your
Click here to see how easy it is to search for
the catalogs you want to market to today.
F e a t u r e
d A r t i c l e
Value: What Your Customers Really Want, Learn
How to Sell Based on Value, Not Price
By Nathan Jamail
How many times do you hear, "The customer only cares about the price"? Most
companies or individuals will say they hear it all the time. Price is only
an issue when it is presented as the only benefit (or primary benefit).
Regardless of industry, product and economy, a company does not need
professional sales people to sell price. For that, all they need is a
website or catalog and a payment processor.
If a sales organization wants to increase sales and margin, they need to
teach the sales team how to establish real value and once the sales teams
are taught this, they need to practice doing it over and over again. The
difference between an amateur and a professional is a professional practices
their skills; they don't just play the game or go on sales calls assuming
the sales call is their 'practice.' The key to overcoming price is not a
scripted catchy phrase, rather it is learning how to create a real value
partnership and in order to do that, one must practice.
read full article
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