National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
March 27, 2012

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Coupon Exchange Club

For over 25 years they have been providing a variety of membership organizations a high quality grocery coupon service. Coupon use is at a all time high...use their high value coupon books as a member benefit, sales incentive premium, or an up-sell. The Coupon Exchange Club coupon program is a valued benefit to a number of affinity clubs sponsored by leading insurance and financial organizations.

The Coupon Exchange Club is consumer friendly! Members can utilize the program with no service fees and prepaid postage both ways. more information 

P u b l i c a t i o n   o f   t h e   W e e k

Newly Released: 2012 Statistical Fact Book

Hone your strategy, plan campaigns, justify the budget, and produce winning results.

Revised, expanded, and only getting better! Your definitive source for direct marketing data. Now in its 34th year of publication, is the Definitive Source for Direct Marketing Benchmarks and continues to adapt with the ever-changing business landscape, replacing and updating information as necessary.

Whether you are looking for basic benchmark information or hoping to find more detailed data, this report gives you the information you need. This year, DMA added dozens of new charts on new media to augment the updated information on traditional channels.

The 2012 Statistical Fact Book is the source for benchmarks on how marketers allocate their spending, which new media are becoming mainstream, how customers respond to marketing, what trends are emerging, and much, much more. more information

S p e c i a l   A n n o u n c e m e n t

Free 3D/Lumpy Direct Mail Idea Kit

If you use direct mail, or plan to, I want to introduce you to using 3D and Lumpy Direct Mail for boosting your results.

If you seek professional ideas on creating better direct mail packages with higher than average response rates, you need to consider using 3D and Lumpy direct mail tactics.

These techniques are especially good for low volume mailers, 5,000 pieces and less.

Recently we launched the 3D/Lumpy direct mail kit for direct mail agencies see picture at left, but now we just made available a smaller instruction and idea kit for individual direct mail users that is available for free here: 3D Lumpy Idea Kit

All I ask is that you really are a direct mail user, or want to be, and not just seeking something that's free.

F e a t u r e d   A r t i c l e

5 Ways to Dig Deeper in to your Customer's Pockets
By Darryl Rosen

Do you view your customers as "wallets with legs"?

I know we're not supposed to see customers that way, but we've got a real problem here. According to the Deloitte Consumer Spending Index that tracks consumer cash flow as an indicator of future spending, "consumer spending will face additional economic headwinds in 2012."

I've heard better news and if I were still a retailer, this fact would bother me a bit. No, it would bother me a lot! See, costs continue to rise and if you throw higher costs and lower spending in the same pot, the results aren't so tasty.

So retailers have no choice but to try to dig their hands further into their customer's pockets. By that, I'm suggesting that retailers must find additional ways to entice their customers to spend more money. Retailers must be proactive in their efforts to gain a bigger slice of their customer's shopping budgets.

That's the economic reality as we near the midpoint of the first quarter. To help you navigate these waters, here are 5 tips for digging deeper into your customer's pockets. read full article

P r o d u c t s

Megaphone You Drink From
Made in the USA

Ice Chest Toppers
Stops People From
Sitting on Your Cooler

Double Your Lifting Strength
and Save Your Back

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

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