National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
March 27, 2012
F e a t u
r e d P r o d u c t
Wholesale Only: This product is
available only to resellers
Coupon Exchange Club
For over 25 years they have been providing a
variety of membership organizations a high
quality grocery coupon service. Coupon use
is at a all time high...use their high value
coupon books as a member benefit, sales
incentive premium, or an up-sell. The Coupon
Exchange Club coupon program is a valued
benefit to a number of affinity clubs
sponsored by leading insurance and financial
Exchange Club is consumer friendly! Members
can utilize the program with no service fees
and prepaid postage both ways.
P u b l i
c a t i o n o f t h e
W e e k
Released: 2012 Statistical Fact Book
Hone your strategy, plan campaigns, justify the
budget, and produce winning results.
Revised, expanded, and only getting better! Your
definitive source for direct marketing data. Now
in its 34th year of publication, is the
Definitive Source for Direct Marketing
Benchmarks and continues to adapt with the
ever-changing business landscape, replacing and
updating information as necessary.
Whether you are looking for basic benchmark
information or hoping to find more detailed
data, this report gives you the information you
need. This year, DMA added dozens of new charts
on new media to augment the updated information
on traditional channels.
The 2012 Statistical Fact Book is the source for
benchmarks on how marketers allocate their
spending, which new media are becoming
mainstream, how customers respond to marketing,
what trends are emerging, and much, much more.
S p e c i a l
A n n o u n c e m e n t
3D/Lumpy Direct Mail Idea Kit
If you use direct mail, or plan to, I want to
introduce you to using 3D and Lumpy Direct Mail
for boosting your results.
If you seek professional ideas on creating
better direct mail packages with higher than
average response rates, you need to consider
using 3D and Lumpy direct mail tactics.
These techniques are especially good for low
volume mailers, 5,000 pieces and less.
Recently we launched the 3D/Lumpy direct mail
kit for direct mail agencies see picture at
left, but now we just made available a smaller
instruction and idea kit for individual direct
mail users that is available for free here:
3D Lumpy Idea Kit
All I ask is that you really are a direct mail
user, or want to be, and not just seeking
something that's free.
F e a t u r e
d A r t i c l e
5 Ways to Dig Deeper in to your Customer's
By Darryl Rosen
Do you view your customers as "wallets with
I know we're not supposed to see customers that way, but we've got a real
problem here. According to the Deloitte Consumer Spending Index that tracks
consumer cash flow as an indicator of future spending, "consumer spending
will face additional economic headwinds in 2012."
I've heard better news and if I were still a retailer, this fact would
bother me a bit. No, it would bother me a lot! See, costs continue to rise
and if you throw higher costs and lower spending in the same pot, the
results aren't so tasty.
So retailers have no choice but to try to dig their hands further into their
customer's pockets. By that, I'm suggesting that retailers must find
additional ways to entice their customers to spend more money. Retailers
must be proactive in their efforts to gain a bigger slice of their
customer's shopping budgets.
That's the economic reality as we near the midpoint of the first quarter. To
help you navigate these waters, here are 5 tips for digging deeper into your
read full article
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