National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
March 6, 2012

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Scanner Guard Card

The Scanner Guard Card is the size of a credit card that is designed to protect personal information stored on credit cards, debit cards, smartcards, RFID driver's licenses and any other RFID Cards from e-pickpocket thieves using handheld RFID scanners.

The Scanner Guard Card is half as thick as a standard credit card so it will not increase the size of your wallet. It is very flexible and durable and designed to be placed in your wallet on the outer-sides of your set of credit cards providing protection against e-pickpocket thieves.

We offer individual cards to those people who just want one or two sets for their wallet or purse. We also cater to large corporations, small businesses and medium sized businesses who want to buy larger quantities for retail purposes as well as to advertise their company with their business logo embossed on each card. You know that people WILL ask about the cards and your advertised business and where to get their own Scanner Guard Cards...and "Voila," another customer for you!

GREAT ADVERTISING PREMIUM PRODUCT --- Custom Printing --- Bulk Discounts more information

P u b l i c a t i o n   o f   t h e   W e e k

Successful E-Mail Marketing Strategies

When it first came on the scene in the early to mid 1990s, email marketing was the hottest, most productive marketing tool on the map. Response rates and profits were many times greater than snail mail and other forms of selling. Then things changed. Response rates have dropped precipitously, and general productivity has evaporated.

What happened? Too many marketers devoted their efforts to sending millions of e-mails (hunting for sales) instead of building relationships with their subscribers (farming). That's why Successful E-Mail Marketing Strategies: from Hunting to Farming was written.

The authors, veterans of both the traditional marketing and email marketing wars, share their wisdom about how to make this exciting new marketing tool an effective one for finding new customers and mining existing customers more profitably. more information 

S p e c i a l   A n n o u n c e m e n t

Direct Marketing and Business Books by Bob Bly

Bob Bly, the man McGraw-Hill calls 'America's top copywriter,' has written copy for more than 100 companies including Boardroom, Phillips, IBM, Medical Economics, AlliedSignal, and Lucent Technologies. He is the author of more than 60 books and a columnist for DM News and Early to Rise. He is the author of what many consider to be the "Bible" of copywriting, The Copywriter's Handbook, published by Henry Holt & Co. The legendary David Ogilvy said, "I don't know a single copywriter whose work would not be improved by reading this book. And that includes me."
Visit this page to find details about his books.

F e a t u r e d   A r t i c l e

Using the Power of Certainty to Drive Sales Success
By Daniel Burrus

When it comes to selling, nothing is more important than the power of certainty. After all, when potential customers or clients are uncertain, they hesitate. They don't want to move forward, say "yes," or allow you to close the sale. The more uncertainty you have, the higher the risk for the person making the purchase and the more likely it is they will decide to wait.

On the other hand, when there is a high level of certainty and the product or service will help the customer accomplish what they want to achieve or give them the result they desire now and in the future, the sale can very easily be made.

So in a world of amazing uncertainty, you have to ask yourself, "What am I certain about?" One of the top certainties of today is that the future is all about relationships. Even though we live in a highly technical world, it is still a human world where people buy and sell on logic and emotion, on their view of the future, and on the level of trust they have in the people they're working with. Therefore, no matter what you're selling, if you don't have trust it will be difficult to rapidly increase sustainable sales. read full article

P r o d u c t s

Locking Outlet Plug
Locks any Appliance to
Outlet in the Wall

Inflatable Book Reader
For iPads, Books and all eReaders

Drive Alert
Electronic Sleep Warning
Master Device

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Phone: 612-788-1673

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