National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
February 28, 2012
F e a t u
r e d P r o d u c t
Wholesale Only: This product is
available only to resellers
FrigeMates is an organizer and
calendar developed to reduce clutter and
maximize the space on your refrigerator. It
can also be utilized in offices, schools,
and other locations.
A precisely designed modular plastic unit
that fits any style of refrigerator. The
FrigeMates organizer is a product that
matches the color of any refrigerator:
white, black, bisque, and stainless steel
The two-unit styles can be used
independently or together as a set.
Seeking resellers of all kinds.
P u b l i
c a t i o n o f t h e
W e e k
Secrets of Emotional Hot-Button Copywriting
ago, Denny Hatch pioneered the study of direct
response copy. He started collecting direct mail
packages and tracked those that came in over and
Today, the Who's Mailing What! Archive contains
pure marketing gold - nearly 1,000 Grand Control
mailings in more than 200 categories that were
received continuously over three or more
consecutive years. What do these hugely
profitable mailings have in common? They rely on
the seven key copy drivers: Fear - Greed - Guilt
- Anger - Exclusivity - Salvation - Flattery.
These are the emotional hot buttons that make
people respond, order goods and services, donate
money to charities, and send for more
S p e c i a l
A n n o u n c e m e n t
Direct Market to
Advertise to students directly with your product
insert, coupons, or sample in a package they
MUST open. CollegeBookRenter.com,
WeBuyTextbooks.com, and TextbookLink.com are
shipping college textbooks to your customers
We are looking for partnerships that provide
value to our customers, and we will work with
partners to create campaigns that are creative
and flexible. Students are our customers, and we
can implement campaigns that enable you to reach
those students with your product inserts,
consumer samples, or marketing message in
multiple ways at very competitive costs.
To receive more information or receive a
marketing kit, contact Mike Utley,
F e a t u r e
d A r t i c l e
Why 3D and 'Lumpy' Mail Gets Such
Great Results in Any Marketing Campaign for Any Business
What is 3D Mail?
When it comes to 3D Mail, 3D says it all. A regular envelope has length and
width, but very little depth. 3D Mail has length, width and depth. It can be
an envelope with something in it that makes it 3 Dimensional. It can be a
box, or a mini garbage can, or a bank bag, a message in a bottle, a treasure
chest, or one any one of thousands of items.
Why Does 3D Mail Get Such Huge Returns??
What would you do if you HAD to make your next mailing work? What if you
could only mail ONE letter and if you didn't get a response you would, quite
literally, be beheaded?
- Gary Halbert
Why does 3D Mail get such huge returns for those who use it? First and
foremost, do you really care why it does? Every great direct mail guru will
tell you it really doesn't matter why anything you test works, what matters
is testing one scenario versus another and using the one that perform
better... and we've never heard of a direct mail expert who doesn't advocate
at least testing 3D Mail.
read full article
P r o d u c