National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
February 28, 2012

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

FrigeMates

FrigeMates is an organizer and calendar developed to reduce clutter and maximize the space on your refrigerator. It can also be utilized in offices, schools, and other locations.

A precisely designed modular plastic unit that fits any style of refrigerator. The FrigeMates organizer is a product that matches the color of any refrigerator: white, black, bisque, and stainless steel grey.

The two-unit styles can be used independently or together as a set.

Seeking resellers of all kinds. more information

P u b l i c a t i o n   o f   t h e   W e e k

The Secrets of Emotional Hot-Button Copywriting

Twenty-five years ago, Denny Hatch pioneered the study of direct response copy. He started collecting direct mail packages and tracked those that came in over and over again.

Today, the Who's Mailing What! Archive contains pure marketing gold - nearly 1,000 Grand Control mailings in more than 200 categories that were received continuously over three or more consecutive years. What do these hugely profitable mailings have in common? They rely on the seven key copy drivers: Fear - Greed - Guilt - Anger - Exclusivity - Salvation - Flattery. These are the emotional hot buttons that make people respond, order goods and services, donate money to charities, and send for more information.

more information
 

S p e c i a l   A n n o u n c e m e n t

Direct Market to College Students

Advertise to students directly with your product insert, coupons, or sample in a package they MUST open. CollegeBookRenter.com, WeBuyTextbooks.com, and TextbookLink.com are shipping college textbooks to your customers every day.

We are looking for partnerships that provide value to our customers, and we will work with partners to create campaigns that are creative and flexible. Students are our customers, and we can implement campaigns that enable you to reach those students with your product inserts, consumer samples, or marketing message in multiple ways at very competitive costs.

To receive more information or receive a marketing kit, contact Mike Utley, reachstudents@collegebookrenter.com
 

F e a t u r e d   A r t i c l e

Why 3D and 'Lumpy' Mail Gets Such Great Results in Any Marketing Campaign for Any Business

What is 3D Mail?

When it comes to 3D Mail, 3D says it all. A regular envelope has length and width, but very little depth. 3D Mail has length, width and depth. It can be an envelope with something in it that makes it 3 Dimensional. It can be a box, or a mini garbage can, or a bank bag, a message in a bottle, a treasure chest, or one any one of thousands of items.

Why Does 3D Mail Get Such Huge Returns??

What would you do if you HAD to make your next mailing work? What if you could only mail ONE letter and if you didn't get a response you would, quite literally, be beheaded?
- Gary Halbert


Why does 3D Mail get such huge returns for those who use it? First and foremost, do you really care why it does? Every great direct mail guru will tell you it really doesn't matter why anything you test works, what matters is testing one scenario versus another and using the one that perform better... and we've never heard of a direct mail expert who doesn't advocate at least testing 3D Mail. read full article

P r o d u c t s


T2Greens Golf Training
Golf Swing
Training System

JDS Personalized Gifts
A Turn-key Program for
Selling Personalized Gifts
 
The Snail
Premium Designer
Towel Holder

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673
Email:  newsroom@nmoamembers.org

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