National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
February 21, 2012

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Card Cache
The cable wallet of, easy and useful!

Turn your wallet inside out! Today's woman is smart, stylish and loves a great deal. She is savvy and organized about what she carries. The Card Cache came about when that woman's designer wallet fell apart because it was overstuffed with gift cards, discount cards, frequent flyer cards, business cards, membership cards, etc.

Seeking resellers of all kinds. more information

P u b l i c a t i o n   o f   t h e   W e e k

On the Art of Writing Copy

If you have any interest in the power of the written word...or any control over what those words are supposed to're about to choose the right book.

Herschell Gordon Lewis, internationally recognized as the number-one copywriter in the world, has made this book his magnum opus. In these pages, you'll find: how to write "killer" e-mail copy, how to avoid spam filters and still sell with power, simple and effective rules for letter writing, when to use envelope copy and what to say, how broadcast copy differs, why some of the old rules don't work any more, and how to write an effective guarantee.

It's all here for you in simple, straightforward language. more info  

S p e c i a l   A n n o u n c e m e n t

2011 Edition Closeout!  50% Off - now only $235.00
(The New 2012 Edition is expected on March 1st - at that time this offer ends)

Statistical Fact Book: The Definitive Source for Direct Marketing Benchmarks

Get answers to your most pressing questions in this powerful collection of DMA's most frequently requested data, statistics, benchmarks, projections, and analysis in one easy-to-read resource.

We've pulled data from over 75 leading research sources to bring you 12 chapters and more than 300 charts with clear, actionable information relating to all aspects of direct marketing. Hone your strategy, plan campaigns, justify the budget, and produce winning results with the help of DMA's classic best-seller!
more information

F e a t u r e d   A r t i c l e

Why do Premiums Out Perform Discounts and Rebates?
By Travis Lee

Research has shown that a direct mail letter with a premium offer can out pull a sales letter alone by as much as 300%! Before we get too far into why they work so well, some of you may be thinking, "What is a premium?"

A premium is anything of value your prospect/client/patient receives for taking some action that you want. Often, the best premiums are not even tied to whatever it is that you're offering! It's often an unrelated item for the personal use of the buyer and not even for their business (if you're selling B2B). The key is that is has perceived high value. It may not cost a lot, but it should look like it cost a lot.

When offering premiums, a picture is worth a thousand words. Always include a picture of the item, as this is much more effective than simply describing the item.

There's a reason why for years Sports Illustrated gave away a sneaker phone. There's a reason they now give away your choice of any of the 32 professional football team shirts. Why? Because Sports Illustrated knows that premiums work! They've be doing it for decades now. read full article

P r o d u c t s

Granny Lock
Extra Door Security for
Entrance or Interior Doors

Organizer That Attaches
To Your Refrigerator

The Bootlegger
Mini Liquor
Bottle Concealer

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

Direct Marketing Events
Direct Marketing Vendors
Direct Marketing Newswire
Local Direct Marketing Groups
(C) 2011 National Mail Order Association