National Mail Order Association
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NMOA Network Newsletter for
February 7, 2012

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Tag Along Teddy

The innovative backpack with the removable plush doll. They’re cute, lovable, and cuddly, and immediately gains the interest of both children and adults alike.

Tag Along Teddy was designed with the idea that backpacks should be fun as well as functional. Plush dolls are fastened to the backpacks by three Velcro straps. A patent is currently pending for our unique product line.

Put an end to the typical parent-toddler disputes over bringing toys along because Tag Along Teddy is appropriate to go everywhere.

Tag Along Teddy backpacks come in two sizes, toddler and standard. Even teenagers like wearing Tag Along Teddy backpacks.

Become a reseller of this great new product today. Low minimums, good margins. more information

P u b l i c a t i o n   o f   t h e   W e e k

Individual (Entrepreneur and New Business Startup Package)

Start or build your business on the right foot with professional help from the NMOA.

This business package is for the person just starting a new business, or the person that has started a business and wants to learn better marketing tactics, or the person that wants a professional introduction to direct marketing processes and how they apply to selling products and services in general. It is the best package available for those researching or starting a home or small business, or new to the direct marketing and mail order business including web based businesses. more information

S p e c i a l   A n n o u n c e m e n t

Learning LinkedIn From the Experts

Find out how you can use LinkedIn to grow your network and business. In HubSpot's newest LinkedIn eBook, five LinkedIn specialists provide key insight into how you can use LinkedIn to successfully grow your network and business.

In this eBook, you will learn how to: Build your LinkedIn foundation by Stephanie Sammons, Grow your LinkedIn network by Jan Vermeiren, Use LinkedIn to market your business by Neal Schaffer, Use LinkedIn to market yourself by Lewis Howes, and Measure the ROI of your efforts by Rebecca Corliss. more information

F e a t u r e d   A r t i c l e

Tough Times May Still be Forecast, but The "Three Cs" can Help Catalog Retailers Weather the Storm
By Patrick Fodale, Managing Director, Loughlin Management Partners + Company

The 2011 holiday shopping season ended with reasonable cheer. The National Retail Federation estimated that November and December sales increased 4.1 percent over the same period in 2010. This boost, along with catalog demand growth of an estimated 3 percent to 4 percent through the first three quarters of 2011 driven largely by increased circulation, signals an improving climate.

However, catalog retailers shouldn't start to celebrate just yet. These gains may not translate into robust profit growth given last year's higher merchandise and shipping costs, primarily due to commodity-driven inflation (think cotton and oil). And a host of other issues will likely burden catalog companies in 2012, including a still fragile economy, low consumer confidence, the distraction of the election cycle, higher shipping costs, postage rate increases and operational cuts within the U.S. Postal Service.

What can catalog retailers do to face these headwinds? read full article

P r o d u c t s

Double Your Lifting Strength
and Save Your Back

Ice Chest Toppers
Stops People From
Sitting on Your Cooler
Megaphone You Drink From
Made in the USA

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

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