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National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
January 31, 2012 |
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F e a t u
r e d P r o d u c t
Wholesale Only: This product is
available only to resellers |
 BookWedge
The BookWedge is an inflatable book pillow -
good for books, iPads and e-readers of all
kinds. Folds down or rolls up to practically
nothing in size. Weighs just 3 oz. Easy to
carry in your purse, travel bag, briefcase,
etc.
It's great for use in your lap, but it also
serves as a stand for tabletops and
wonderful for reading on airplane tray
tables. As a promotional item, the bumper
can be imprinted with the customer's name!
100 minimum for custom imprinting. Be one of
the first selling this great new item.
more information |
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P u b l i
c a t i o n o f t h e
W e e k |
 The
New Marketing Conversation
Creating and building conversations between
buyers and sellers.
Business and marketing executives have realized
for a long time that it's a new day in
marketing. Customers, both potential and actual,
don't want to be talked at or preached to, or
put at the center of a bull's eye. They want to
be engaged, to make their needs and wants known,
in ways that suit their particular needs.
That's what The New Marketing Conversation does:
It gives the reader a strategic blueprint for
creating the kinds of dialogs customers want in
ways that those customers want to be engaged.
more information |
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S p e c i a l
A n n o u n c e m e n t |
 Twitter
for Business: The Ultimate B2B Guide
If you are coming to Twitter as a
businessperson, you are no doubt wondering how
Twitter can generate more leads.
While many may dismiss Twitter as a passing fad
or a communication channel used primarily by
adolescents (akin to the early stages of SMS or
text messages), Twitter is in fact a broad,
proven communication medium that has been
embraced by a range of users. While teenagers
and celebrities have flocked to Twitter, so have
renowned corporations from JetBlue and Starbucks
to Intel and Boeing. Businesses have already
begun to devote the time and resources to
supporting their social media efforts, including
Twitter, and for good reason as highlighted in
this white paper.
more information |
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F e a t u r e
d A r t i c l e |
Hire Fast, Fire Faster
Keep the right players on your team
By Nathan Jamail
There is an old but true saying, "the best
candidate doesn't always get the job." If you
have ever made a bad hiring decision, don't
worry you are in good company. All leaders and
managers select bad hires even if they don't
know it. The difference is, really great leaders
recognize their mistake and fire faster. All
hiring managers are sure to make bad hiring
decisions, because they made a decision based on
situational questions, content on a resume and
mostly by their emotions or more notably
referred to as "their gut feeling." Selecting a
bad hire is understandable; but accepting it and
not doing anything about it will cost an
organization greatly.
read full article |
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