National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
January 31, 2012

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers


The BookWedge is an inflatable book pillow - good for books, iPads and e-readers of all kinds. Folds down or rolls up to practically nothing in size. Weighs just 3 oz. Easy to carry in your purse, travel bag, briefcase, etc.

It's great for use in your lap, but it also serves as a stand for tabletops and wonderful for reading on airplane tray tables. As a promotional item, the bumper can be imprinted with the customer's name! 100 minimum for custom imprinting. Be one of the first selling this great new item.
more information

P u b l i c a t i o n   o f   t h e   W e e k

The New Marketing Conversation
Creating and building conversations between buyers and sellers.

Business and marketing executives have realized for a long time that it's a new day in marketing. Customers, both potential and actual, don't want to be talked at or preached to, or put at the center of a bull's eye. They want to be engaged, to make their needs and wants known, in ways that suit their particular needs.

That's what The New Marketing Conversation does: It gives the reader a strategic blueprint for creating the kinds of dialogs customers want in ways that those customers want to be engaged.
more information

S p e c i a l   A n n o u n c e m e n t

Twitter for Business: The Ultimate B2B Guide

If you are coming to Twitter as a businessperson, you are no doubt wondering how Twitter can generate more leads.

While many may dismiss Twitter as a passing fad or a communication channel used primarily by adolescents (akin to the early stages of SMS or text messages), Twitter is in fact a broad, proven communication medium that has been embraced by a range of users. While teenagers and celebrities have flocked to Twitter, so have renowned corporations from JetBlue and Starbucks to Intel and Boeing. Businesses have already begun to devote the time and resources to supporting their social media efforts, including Twitter, and for good reason as highlighted in this white paper. more information

F e a t u r e d   A r t i c l e

Hire Fast, Fire Faster
Keep the right players on your team

By Nathan Jamail

There is an old but true saying, "the best candidate doesn't always get the job." If you have ever made a bad hiring decision, don't worry you are in good company. All leaders and managers select bad hires even if they don't know it. The difference is, really great leaders recognize their mistake and fire faster. All hiring managers are sure to make bad hiring decisions, because they made a decision based on situational questions, content on a resume and mostly by their emotions or more notably referred to as "their gut feeling." Selecting a bad hire is understandable; but accepting it and not doing anything about it will cost an organization greatly. read full article

P r o d u c t s

Personal Nasal Filter
Personal Air Filtration for
Construction, Allergies, and Landscaping

Coupon Exchange Club
Guaranteed Grocery Savings
Genuine Manufacturers Coupons

Novelty Home Protection
Other Styles and Custom
Made Signs Available

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

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