National Mail Order Association
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NMOA Network Newsletter for
January 24, 2012

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Adjustable Advantage Toilet Seat

World's only toilet seat capable of adjusting to your natural sitting position!

Sit Better - Fit Better - Feel Better

This is the world's first and only patented toilet seat that adjusts to an individual's natural sitting position providing greater comfort, support, relaxation and improved personal hygiene.

Until now, toilet seats marketed to the 100+ million bariatric and limited mobility users have only been variations on the same old traditional toilet seat design and come with a higher price tag. They provide no additional benefits to the additional tens of millions of users who suffer with other health and medical needs. more information

P u b l i c a t i o n   o f   t h e   W e e k

The Step-by-Step Copywriting Course

A complete web / SEO copywriting course with practice assignments & answers.

Copywriting is not one-size-fits-all. And SEO copywriting isn't about just stuffing hundreds of keywords into the content on your site's pages. In order to make search engine copywriting work, you have to find the balance between what the customer wants and what the search engines need.

You have to understand your customers. You have to be able to tap into what they need and then give it to them. Otherwise you're just wasting screen space. Most search engines, on the other hand, are pretty much the same when it comes to getting solid, high rankings. more information

S p e c i a l   A n n o u n c e m e n t

Direct Marketing and Business Books by Bob Bly

Bob Bly, the man McGraw-Hill calls 'America's top copywriter.' Bob has written copy for more than 100 companies including Boardroom, Phillips, IBM, Medical Economics, AlliedSignal, and Lucent Technologies. He is the author of more than 60 books and a columnist for DM News and Early to Rise. He is the author of what many consider to be the "Bible" of copywriting, The Copywriter's Handbook, published by Henry Holt & Co. The legendary David Ogilvy says: "I don't know a single copywriter whose work would not be improved by reading this book. And that includes me."
Visit this page to find details about his books.

F e a t u r e d   A r t i c l e

The Hidden Cost in Plain Sight -- Printing
by William Gindlesperger, Chief Executive Officer, e-LYNXX Corporation

In today's belt-tightening environment, savvy executives are examining "hidden" printing costs. They are learning that 25% to 50% can be shaved from their corporate print spend without disrupting the supply chain and without risk of quality and service infractions. When this is done, three-quarters of one point to one and a half points of gross operating revenues will be added to the bottom line. This will impress stockholders.

But how is the 25% to 50% in print savings realized? That comes first by getting those in the C-suites engaged and educated about how printing is bought, whether handled by a procurement office, the marketing department, the supply chain or all of the above. Print buying is traditionally the single most out-of-control major buying activity and expenditure of any organization. read full article

P r o d u c t s

Drive Alert
Electronic Sleep Warning
Master Device

Handwash Reminder
Helping Prevent the Spread of
Viruses, Germs and Bacteria

Granny Lock
Extra Door Security for
Entrance or Interior Doors

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Phone: 612-788-1673

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