National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
January 10, 2012

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Mug-A-Phone

Megaphone you can drink from. Pioneer Marketing Introduces the Mug-A-Phone a big 16 oz. mug and voice amplifying megaphone all in one.

Special lid designed to 'sip-n-shout' without spilling beverage.

Made in America from durable high impact plastics. All major colors available. Customization and Imprinting is Available.

more information

P u b l i c a t i o n   o f   t h e   W e e k

Directory of Major Mailers & What They Mail

The 2011 Edition of Major Mailers is your insider's guide to the companies spending over $50 Billion in direct mail efforts. If you are a supplier of direct mail or email services, the Directory of Major Mailers & What They Mail (print edition or online) will be your path to new business and success.

Now in its 24th year, the Directory of Major Mailers & What They Mail takes you into the epicenter of direct marketing - proprietary information not available from any other source at any price.

Whether you're a supplier of direct mail services looking for clients, a direct mail marketer looking for new ideas, or a direct marketer seeking a new position, the Directory of Major Mailers & What They Mail can provide you with the information you need to succeed! more information

S p e c i a l   A n n o u n c e m e n t

BB Direct

BB Direct is a provider of high quality mailing list and data hygiene services. We also offer a bundle of direct marketing data solutions to direct mail clients seeking to increase their direct mail campaign response rates and direct mail ROI. We resist the temptation to be all things to all people, and instead, remain focused to on what we do best...data. BB Direct is a solutions-focused mailing list brokerage providing comprehensive, accurate, and affordable database information. Contact us for e-mail lists too!

For personal list help contact: Gus Glenton at at 866-501-6273. Or email your needs to Gus at: gusglenton@bbdirect.com We can help you with email lists too. Please mention NMOA when calling.

F e a t u r e d   A r t i c l e

How to Use Testimonials to Grow Your Business
By Pam Lontos

Which are you more likely to believe: a company representative telling you how great their product or service is, or a recommendation from another person about how it worked for them? If you're like most people, the words from a fellow consumer pull more weight than even the best written ad copy. That's why no matter what product or service you're selling, you need to use testimonials from satisfied customers in every ad and marketing piece you create.

One of the main reasons why people don't buy something is that they're fearful of making the wrong decision. So when they see that a product or service is endorsed by someone else-someone in their same situation-that fear is minimized. Therefore, testimonials are a great way of influencing others to feel comfortable about buying your products or services.

Unfortunately, few business professionals actively seek out testimonials from their customers and clients. They mistakenly wait for people to give them testimonials, and when they do get them, they don't know how to use them effectively. In reality, getting and using a list of strong testimonials is easier than you think. The following tips will help you get testimonials to increase your profits. read full article

P r o d u c t s


Chanteuse Music
Educational Interactive
Products for Children

Grabzz
Door Handle
Germ Protection Shield

Locking Outlet Plug
Locks any Appliance to
Outlet in the Wall

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2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673
Email:  newsroom@nmoamembers.org

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