F e a t u
r e d P r o d u c t
Wholesale Only: This product is
available only to resellers
The Drive Alert Master is an electronic
sleep warning device for motorists,
machinery operators, students---just about
It can save lives! It only takes a split
second to doze off at the wheel of a vehicle
while driving, when operating equipment,
studying late at night and near surroundings
where dozing off would be dangerous.
is no longer necessary to take such risks!
If the driver of a vehicle starts to doze
off ever so slightly, The Drive Alert Master
sounds a sleep stopping alarm. It rests
comfortably over the ear. It is made of high
impact plastic and includes a button-type
battery that is easily replaceable.
It has a colorful descriptive package with
easy instructions. It easily fits into a
pocket or purse.
P u b l i
c a t i o n o f t h e
W e e k
Mailing What! Archive
World's biggest online resource of direct
The Who's Mailing What! Direct Mail
Archive is a massive library of direct
mail data and packages.
For over twenty years, the Who's Mailing
What! Archive has been the leader in
direct mail intelligence. Now online in a
searchable database with direct mail package
details and scanned images, the Who's
Mailing What! Archive lets you see the
mailing packages other companies have mailed
in order to learn from their tests and
direct mail controls!
More direct mail intelligence...easy search
capabilities...thousands of scanned
images...all at your fingertips!
S p e c i a l
A n n o u n c e m e n t
Media Group's mission is to help
inventors turn their products into household
brands by investing in the power of Direct
Response Television (DRTV) in order to reach
the mass market and exponentially grow
sales. Through DRTV, Lenfest Media Group
creates the consumer brand awareness that
propels product sales and revenue. They
eliminate the complexity and financial risk
in creating a DRTV strategy by offering a
one-stop solution to inventors. This allows
their partners to work with them in a risk
free relationship. They believe that DRTV,
when deployed strategically, can
dramatically impact the success of their
F e a t u r e
d A r t i c l e
What Separates the Good Marketers from the Great
By Jeff Beals
If you go to work every day, you might as well go all the way and shoot for
the pinnacle of your profession. It's a competitive world, so set your
sights high. If you're going to take the risk and invest the time, strive
Ever since Jim Collins wrote his best-selling book, Good to Great, in 2001,
business people worldwide have been fixated on greatness. Why do some
companies do so well when a similar competitor languishes? Why do some
companies transition from being merely successful to being truly great? What
traits and behaviors separate the good from the great?
Of course, good-versus-great questions apply not only to companies; they can
be asked of people who want to be great salespersons or marketers.
And remember, everyone is in sales and marketing regardless of their title.
read full article
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