National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
January 4, 2012

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Drive Alert Master

The Drive Alert Master is an electronic sleep warning device for motorists, machinery operators, students---just about EVERYBODY!

It can save lives! It only takes a split second to doze off at the wheel of a vehicle while driving, when operating equipment, studying late at night and near surroundings where dozing off would be dangerous.

Now, it is no longer necessary to take such risks! If the driver of a vehicle starts to doze off ever so slightly, The Drive Alert Master sounds a sleep stopping alarm. It rests comfortably over the ear. It is made of high impact plastic and includes a button-type battery that is easily replaceable.

It has a colorful descriptive package with easy instructions. It easily fits into a pocket or purse. more information

P u b l i c a t i o n   o f   t h e   W e e k

Who's Mailing What! Archive

World's biggest online resource of direct mail winners.

The Who's Mailing What! Direct Mail Archive is a massive library of direct mail data and packages.

For over twenty years, the Who's Mailing What! Archive has been the leader in direct mail intelligence. Now online in a searchable database with direct mail package details and scanned images, the Who's Mailing What! Archive lets you see the mailing packages other companies have mailed in order to learn from their tests and direct mail controls!

More direct mail intelligence...easy search capabilities...thousands of scanned images...all at your fingertips!
more information

S p e c i a l   A n n o u n c e m e n t

Lenfest Media Group's mission is to help inventors turn their products into household brands by investing in the power of Direct Response Television (DRTV) in order to reach the mass market and exponentially grow sales. Through DRTV, Lenfest Media Group creates the consumer brand awareness that propels product sales and revenue. They eliminate the complexity and financial risk in creating a DRTV strategy by offering a one-stop solution to inventors. This allows their partners to work with them in a risk free relationship. They believe that DRTV, when deployed strategically, can dramatically impact the success of their partners. more information

F e a t u r e d   A r t i c l e

What Separates the Good Marketers from the Great Ones?
By Jeff Beals

If you go to work every day, you might as well go all the way and shoot for the pinnacle of your profession. It's a competitive world, so set your sights high. If you're going to take the risk and invest the time, strive for greatness.

Ever since Jim Collins wrote his best-selling book, Good to Great, in 2001, business people worldwide have been fixated on greatness. Why do some companies do so well when a similar competitor languishes? Why do some companies transition from being merely successful to being truly great? What traits and behaviors separate the good from the great?

Of course, good-versus-great questions apply not only to companies; they can be asked of people who want to be great salespersons or marketers.

And remember, everyone is in sales and marketing regardless of their title. read full article

P r o d u c t s

Mini Reminder
Anti-Loss and Theft Device
Never Lose Anything Again

T2Greens Golf Training
Golf Swing
Training System

JDS Personalized Gifts
A Turn-key Program for
Selling Personalized Gifts

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Phone: 612-788-1673

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