National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
December 27, 2011

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

HANDWASH REMINDER
Winners of an International Silver Medal

Dirty hands spread germs. With the new Handwash Reminder there are no more excuses for not washing dirty hands.

This new product enforces handwashing better than anything on the planet. We all know, the more you wash your hands, the better your chances of not contracting or spreading viruses and diseases, such as the common cold, the flu, or norovirus.

This new infection prevention device has a motion sensor that activates a pre-recorded message that says "Please, don't forget to wash your hands." Yes, it actually talks to you. By providing a voice, it creates what is called "an ear worm affect" and the message stays stuck in your head.

Signs sometimes get overlooked, ignored, or are used for employees only, however, you cannot avoid a voice reminding you to wash your hands.

Wholesaler and distributor prices available upon request.

more information
 

P u b l i c a t i o n   o f   t h e   W e e k

Use your 'year end' budget dollars to prepare for 2012!

The National Directory of Catalogs

This directory is the premier source of information covering the mail order catalog industry. It is the source that business professionals and librarians have come to rely on for accurate information on the thousands of catalog companies operating in the USA.

The U.S. catalog industry is made up of thousands of catalogs, some very large and some very small, with many in-between. This directory brings you an extensive collection of the finest catalogs in the U.S. and Canada.

This 18th edition of the National Directory of Catalogs contains 1,123 pages featuring detailed information on 12,330 consumer and business-to-business catalogs, organized in 231 subject categories.

To help readers find catalogs fast, the catalog directory is arranged alphabetically in four different indexes to do easily targeted searches:
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S p e c i a l   A n n o u n c e m e n t

                                                                                        How to Create Small Business Advertising

Stop wasting money on bad advertising! You can double -- or even triple -- the response of your print advertising by learning to create good ads.

No matter if you are using magazine ads, newspaper ads, website ads, or any other type of print ads, when you can get more response from the same advertising investment...it’s like getting a free advertising bonus!

No matter what business you're in, learning to create effective advertising is a vital skill. Arguably, it's one of the most important sales and marketing skills you can obtain that has a direct impact on your bottom line. Even if you don't create your own ads, being able to judge the quality of an ad someone creates for you is an absolute must!

Creating good advertisements is not that hard, you just need to know good advertising methods. This new NMOA training guide How to Create Successful Small Business Advertising will help you do just that.
more information
  

F e a t u r e d   A r t i c l e

Five Resolutions to Up Your Sales In 2012
By Ron Volper, Ph.D.

The most profitable companies are the ones that regularly reexamine their business assumptions, and change their sales and marketing strategies, based on what worked well and not well in the previous year. Here are Five Resolutions and Action Plans to help you grow your business in the New Year.

1. Become a More Customer-Focused Company
Most company's say they are customer driven, but in most cases their customers would disagree with their assessment. Yet the companies whose customers do perceive them as customer-focused usually attract and keep more customers and are more profitable than their competitors. read full article

P r o d u c t s


Battery Chem
Battery Reconditioning Supplies
for Cars, Boats, Trucks, etc
.

Back Booster
Inflatable and Portable
Lumbar Support
 
Fuel Saver
Gasoline Independence with
Gasoline Technology System

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